After working on Amazon for so many years, everyone is actually the same. Behind each step are some sorted out experiences and some skills and techniques. Today, let me take you through an article to fully understand Amazon!
Preface: This article is not for everyone with zero basics to understand. Only sellers who have at least some knowledge of Amazon can truly fully understand it!
1. How Amazon works
2. Amazon product selection suggestions
3. Three factors that affect the natural flow of products
4. Amazon Keyword Tool
5. Product Promotion - Pay Per Click (CPC)
1) How Amazon works
1. Amazon Flywheel Theory
2. Characteristics of the Amazon platform
1) Focus on recommendation and ignore advertising: related recommendation and ranking recommendation
(Emphasis on the quality of the product)
2) Focus on display and ignore customer service: encourage independent shopping and increase conversion rate
(Emphasizing the importance of high-quality listings)
3) Focus on products, not stores: Focus on features, not display
(Emphasis on boutique routes)
4) Focus on customers, not sellers: product reviews, service evaluations
(Emphasis on protecting buyers)
2) Amazon product selection suggestions
1. One principle: good quality
2. Three perspectives: choose the one with the best cost performance among the homogeneous products, differentiate the similar products, and choose the new and unique products
3) Three factors that affect the natural flow of products
1. title:
Short is better than long
Core keyword/sub-word layout
Satisfying Amazon SEO Habits
5-20 words
2. Bullet Point
Buyer Positioning
Review
Keyword essay
3. Search Terms
Buy, Search
Use words fully
Testing is better than theory
Dynamic Flexibility
4. Review
85% of buyers read reviews
79% of buyers trust reviews
73% of buyers are willing to trust the positive reviews of merchants
A review score below 4 points is unlikely to become a hit
4) Amazon Keyword Tool
1. Amazon search box: the platform has real search volume, is accurate and relevant, but lacks association
2. Google Adwords: Distinguishing between search keywords and purchase keywords
3. Keywordtool.io: Accurate keyword selection on multiple platforms
4. Merchantword.com: Paid recommendations for the best search terms
5) Product Promotion - Pay Per Click (CPC)
1. Exposure
Number of purchased words
Buy word quality
2. Click
The precision of the word
External display
3. Conversion
Page Quality
The product itself
Price and promotion factors
4. CPC Tips
Essence: Data, word choice
Open advertisements and mention Organic
ACOS=Patience: organic, bid, conversion
In conclusion: As mentioned before, only sellers with a certain foundation may be able to understand all the content and truly understand the essence of it. It doesn’t matter if you don’t understand it. You will definitely understand it gradually if you continue to study! Come on!
