Amazon is a review-driven ecosystem. After all, when consumers buy products, they often choose the store with the most positive reviews.
When people make decisions, they are often influenced by other factors, one of which is social proof. We learn from other people's opinions and make decisions based on them.
If one product has 10 times more reviews than others, users will involuntarily choose the product with more reviews.
Therefore, it is important to effectively solicit and encourage customer reviews after purchasing your product.
There are countless techniques for generating reviews, and most of them work to some extent. Let’s look at some techniques for getting reviews on Amazon:
1. Create a product that attracts repeat customers
If your product is missing key features or doesn’t meet the same customer needs as your competitors’ products, it will be difficult to build a base of positive reviews.
But if your product is really good and you have many repeat customers, it will naturally bring more positive reviews.
1. Analyze the comments received
The first step is to analyze the reviews you receive, especially the negative ones, to understand why customers don’t like your product and how you can improve it.
2. Check out competitor reviews
By looking at competitor reviews, you can learn about similar products, which features buyers like and add to your own products, and which features are often complained about and avoided.
3. Adjust product pricing
You need to understand Amazon’s pricing structure to adjust your product pricing. For example, offering big discounts from time to time can gain enough brand exposure and attract repeat customers.
Therefore, it is best for sellers to have a classic product that has many repeat customers, so that reviews will come naturally.
2. Free surprise gifts
Product bundling, including a small free product bundle, can win the favor of customers. Product bundling can improve the consumer experience, bring in more sales, and increase Amazon reviews.
What you need is some unexpected value. Giving away a surprise free gift is an incredible way to increase the perceived value of your product and your customers’ satisfaction.
These freebies can be digital content, such as a free eBook, downloadable tutorial video, etc., or actual products, such as including a free recipe book with a slow cooker.
Of course, you can achieve the same goal by bundling multiple related products into a themed package to sell on Amazon.
3. Use product inserts
Product inserts are very common. They are a piece of instruction manual included in the product packaging. Sellers can use the inserts to leave consumers key information such as contact information, such as how to leave a review. Here are some tips for getting reviews:
The first thing to consider is why the client should respond to you. Doing so will not bring them any benefits, but will instead add some trouble. Therefore, the design of product inserts should start from this perspective.
In fact, thank you cards are undoubtedly the most eye-catching.
The design of the card must be textured and attractive. The presentation of the content should be clear and concise so that the customer can understand at a glance what you want him to do.
Note: Exchanging coupons for customer reviews is a violation of Amazon’s Terms of Service.
If you want your customers to respond, it’s important to emphasize what impact your product will have on the consumer’s life. Especially if there was a problem with the purchase, giving you the opportunity to solve their problem and create a positive experience between the customer and your brand.
You can say it in the following ways:
Thank you very much for your order!
We hope you enjoy your purchase.
If there are issues such as damage, please contact us immediately so we can resolve any issues for you.
We hope you have a great day and don't forget to contact us if you have any questions or concerns!
4. Set up automatic email follow-ups
Similar to the purpose of product inserts, the purpose of Amazon’s purchase follow-up emails is to provide something of value to the customer.
And this value can provide relevant product purchase information, after-sales service, valuable product guides and so on. What should you pay attention to when writing a follow-up email?
1. Keep it simple
The title should be creative and dynamic. It is also a good idea to add the customer's name in the email subject. You can use some cute emoticons or ask some questions that arouse curiosity... Emails with question-type subjects have a 30% higher open rate than ordinary emails.
2. Different people, accurate matching
It is very important to grasp the market positioning and user portrait. The writing style and design style of the email content should match the user group.
3. Reject useless emails
Spam always has a way of ruining a person's mood. So, don’t send useless spam to your customers, which is likely to cause your customers to drop out of your email receiving channels.
