For e-commerce sellers, reviews are business. A good review can make your business more and more prosperous, while a bad review can make consumers lose the desire to buy your products. Whether it is domestic Taobao, JD.com, etc., or foreign trade platforms such as Amazon and Wish, they all attach great importance to reviews.
The Amazon platform constrains sellers through two evaluation systems: Feedback and Review. Only by providing customers with good enough products and services can sellers survive and develop stably in the platform ecosystem in the long term.
Feedback is usually called store feedback, which refers to the evaluation of a seller's store by consumers based on their shopping and usage experience after purchasing a product in a store. The premise of leaving store feedback is that the consumer must have actually purchased the product in the store and needs to leave feedback through the order record page;
Feedback is the feedback from consumers to the store, which has a significant impact on the store's security. Because negative feedback will be recorded in the ODR, the quality of feedback will affect the security of a seller's account.
Review is an evaluation made by Amazon users on product listings. Review will not be directly reflected in the seller’s store, but it can directly affect the exposure and ranking of the listing. Any Amazon user (users who have made at least one purchase on the Amazon platform) can post a review on a listing that interests them, regardless of whether they have purchased the listing itself.
To sum up, feedback belongs to the store and is left by customers, while review belongs to listing and is left by platform users, so the more accurate names should be customer feedback and product review.
When customers leave feedback for a seller's store, they can also review the seller's listing itself. However, for users who have not purchased, they cannot provide feedback to the seller's store after leaving a review.
Whether it is Feedback or Review, the reviewer can make modifications or delete it within a certain period of time. Therefore, for sellers, once bad Feedback or Review is found, they should try their best to contact the reviewer, make appropriate communication, and make modifications.
On the Amazon platform, the number of Feedback is greater than the number of Reviews. Sellers can check Feedback every day, contact customers who leave four-star or five-star ratings, and thank them for their positive reviews.
From a practical point of view, if the purpose is to create a hit product, sellers may wish to screen customers who have left feedback, find satisfied customers, communicate well with them, and get them to make good reviews of the listing in addition to the feedback, in order to improve the ranking of the listing.
In short, if sellers want to get product reviews, the most important thing is to ensure product quality and provide excellent service.
