We all know that Amazon is the world's largest e-commerce platform. The variety of products on the platform is countless, and the competition among merchants is also very fierce. But there are only a handful of products that can gain the favor of sellers. Therefore, a good product is enough to bring sellers a steady stream of orders. Amazon rankings provide guidance to merchants and are a form of sales information for them.
Choosing what you want to sell is a difficult problem from the beginning. After solving it, turning it into a hot-selling product is even more of a headache. While they are having a headache, everyone will use Amazon’s sales rankings as a reference for product selection. So what do you think of Amazon’s sales rankings? As a seller, how do you find hot-selling products?
Next, we will introduce some methods to help sellers quickly find Amazon’s best-selling products.
1. Use Google Trends
If you want to find hot-selling products on Amazon, but you can’t tell from the pile of products you choose whether a certain product has a market, whether it has a market, and whether it can bring sales. Then, you can search for the product’s popularity and trend on Google Trends.
Google Trends is a free tool that not only shows product search volume, but also helps you view sales trends for a particular product and the relative popularity of keywords over time. For example, when you search for the word "Chromebook" using Google Trends, you will see that the first search for this word occurred in the second half of 2010, and as more and more users search for this word, its search volume continues to increase.
2. Amazon Best Sellers
Amazon Best Sellers is the best-selling product database that comes with the Amazon platform, which shows the sales ranking of products in their own categories on Amazon. In other words, it provides Amazon sellers with a complete best-selling ranking of products in each category. Amazon Best Sellers can provide sellers with some inspiration on product selection and see which products are ranked at the top in sales in the market recently. Amazon ranks products based on their real-time and historical sales, and updates the rankings every hour.
In addition to exploring best-selling products in various categories, Amazon Best Sellers also provides a database of best-selling new products and favorited products, providing sellers with in-depth insights for product selection.
3. Negative review data analysis method
The negative review data analysis method is based on capturing the negative review data of hot-selling products on the platform. After analyzing the negative review content, we can find out what customers are dissatisfied with the product, and then improve the product or choose products that can solve user pain points.
The key to finding hot-selling products by analyzing negative review data is to capture negative review data, while also focusing on analyzing the positive review data of the products to analyze the real needs and expectations of customers. By choosing products that can meet customers' pain points, the products will naturally gain more exposure and sales will increase quickly, thus creating popular products.
4. Product selection combination analysis method
Of course, for sellers who want to use these lists to help them select products, sales rankings often do not mean that it will definitely sell well in the future. Therefore, if you want to create hot-selling products, you can also select products with a product portfolio mindset. That is, when establishing a product line, plan 20% core products, 10% explosive products, and 70% normal products, and coordinate them with each other to gain more traffic and profits.
The above is the relevant information about Amazon rankings. If you want to know more about Amazon sales rankings, please continue to pay attention.
