Amazon's reviews are mainly divided into two categories: direct reviews and Amazon reviews, and there are also significant differences between these two categories.
Amazon direct reviews are written for products without purchasing them.
The advantage of doing this is that it is fast and can be uploaded immediately when it is released. However, the deletion rate of direct reviews on Amazon is very high, almost reaching over 90%, so not many people use the direct review method now. However, this does not mean that direct reviews are no longer usable. The main reasons why reviews are deleted are that the number of direct reviews without any purchase behavior is significantly higher than the product sales volume or the number of purchase reviews; the buyer's account that left direct reviews was created through Amazon gift cards or virtual credit cards; the buyer is not a Prime member and posts reviews too frequently.
Generally speaking, direct reviews are deleted because the buyer’s account does not comply with Amazon’s rules, which results in the deletion of products on the seller’s product page.
Compared with Amazon reviews, the cheapness of direct reviews reduces the authenticity of the products. Compared with the direct evaluation of Amazon Direct Reviews, Amazon Reviews is that Amazon sellers contact Amazon buyers through the review platform, enter the store through the platform to purchase goods, and let the buyers leave high-quality and true comprehensive evaluations on the sellers themselves and their products, including: product quality, product appearance requirements, sellers’ service attitude, logistics delivery experience and other services after receiving the goods. It can help our sellers make their products more popular on the Amazon platform, giving them better rankings, while also making it easier for subsequent buyers who enter the store to recognize their products.
In general, Amazon reviews leave sellers with an impression of being real, clear, and quick.
The above is some basic knowledge about the two types of reviews on Amazon. If you want to learn more, please continue to pay attention.
