What is Amazon Hijacking?
The basic basis for follow-selling: Listing ownership belongs to Amazon, and the seller shares other sellers' page information (pictures/titles/descriptions/features/EAN/UPC, etc.). Follow-sellers can only set their own prices and inventory quantities, and all sellers compete for the Buy Box shopping cart.
What is the impact of Amazon copycat sales?
For Amazon sellers and buyers.
1. Save users’ shopping time
The starting point for Amazon to create the follow-selling mechanism is to think from the user's perspective, to save users' search time and to prevent them from comparing prices from multiple stores and potentially buying nothing in the end. Therefore, after the introduction of the follow-selling mechanism, the number of listings of the same product was greatly reduced.
That is to say, for a keyword, it is best not to have too many identical products. Users will place an order when they see a listing with a low price and good reviews.
2. Encourage sellers to register brands
Amazon’s “selling more” mechanism is a disaster for sellers (the listings they have worked hard to cultivate will basically be ruined once someone copies their listings), but the platform’s consideration is to stimulate sellers to register their brands, because only brand registration is the long-term solution.
For Amazon officials
3. Create revenue through paid projects
Amazon's follow-selling mechanism brings Amazon a lot of revenue every year. If the sellers cancel it, who will fill the gap in this big pie? What does it mean? Since Amazon created the follow-selling mechanism, it has been launching various paid anti-follow-selling projects. This is a chain of events.
The above is some knowledge about Amazon's follow-selling. If you want to learn more about Amazon's follow-selling, please continue to pay attention.
