Amazon Brand Accelerator Program (Amazon Accelerator). Every time Amazon officially launches some activities, they are always named after a certain program. Old sellers are familiar with the "Early Reviewer Program", "Vine Voice Program", "Transparency Program", "Exclusive Program", etc. The Amazon Brand Accelerator Program is an activity that has appeared recently. So, what is the Amazon Brand Accelerator Program?
1. What is the “Brand Accelerator Program”?
We all know that VC accounts are big sellers who have reached a certain level. After being officially selected by Amazon, they change from selling products to end consumers to selling products directly to Amazon, which will then sell them in a unified official name.
However, what makes VC different from Amazon Accelerator is that although VC is "nationalized" by Amazon, the brand of the VC account is still owned by itself, and all Amazon gives you is some traffic inclination and increased authority.
However, the Brand Accelerator Program is completely different. The Brand Accelerator Program aims to allow third-party sellers to become part of the "Amazon family of brands." That is, sellers selected for the program can use Amazon's brand for promotion, and sellers can promote their own brands under their competitors' listings. This is simply a rhythm of eliminating dissidents and reaching the top in one step.
2. What are the benefits of joining the Amazon Brand Accelerator Program?
1. Sellers who already have an Amazon account can apply for the project with the same registration materials, which means that you can have two accounts on one site and one set of information without worrying about account association issues.
2. Sellers in the accelerator program are not allowed to be copied because sellers in the accelerator program use Amazon's own brand when selling. The BuyBox shopping cart will only belong to the accelerator seller.
3. Participate in Vine Voice evaluation for free. This benefit can save you $2,500 per time fee.
4. Free participation in flash sales: Sellers in the accelerator program can submit flash sales applications themselves, which will be reviewed by Amazon. Passed can participate for free.
5. Products with good performance can obtain huge free traffic from the top banner position of "Our Brand" (Amazon brand zone) of Amazon keyword search results, which is a great blessing for sellers with high ACOS.
The above is the relevant content about the Amazon Brand Accelerator Program. If you want to continue to pay attention to the Amazon Brand Accelerator Program, please continue to pay attention!
