Cross-border e-commerce refers to an international business activity in which trading entities in different customs territories reach transactions, conduct electronic payment settlements, and deliver goods and complete transactions through cross-border logistics.
So, as a novice, what issues should we pay attention to?
one. Understand the current situation of cross-border e-commerce and choose a platform
The first step in cross-border e-commerce is to understand the broad concept of cross-border e-commerce. First, you need to understand the current status of the cross-border e-commerce industry. There are many cross-border e-commerce platforms, such as Amazon, eBay, Wish, AliExpress and so on. Currently, Amazon has relatively high consumption power and relatively high profits. If you want to launch branded products and maintain high profits, it is recommended to do business on Amazon. Relatively speaking, the consumption level of eBay and Wish is lower, the products and prices are relatively low-end, and the profits are much lower. AliExpress is currently targeting Russia, Latin America and Africa, where purchasing power is even lower, but the entire platform is relatively stable, and there will not be significant fluctuations in rules and order volumes. Only by understanding the current situation and choosing a good platform can you have a good start.
two. After determining the platform, learn the basic operations
The second step in learning cross-border e-commerce is to learn the basic operations after determining the platform, rather than rushing to launch products. Because if you don't know the basic operations and rashly create an account and a product, it is easy to ruin the account due to lack of understanding, resulting in a large amount of inventory.
Amazon's basic summary:
1. Understand the concepts of the 9 modules of the background
2. Detailed instructions for uploading listings
3. Detailed explanation of the inventory management (listing) interface
4. Detailed explanation of FBA delivery operation
5. Detailed explanation of advertising columns
6. Detailed explanation of other advertisement columns
7. Detailed explanation of data report fields
8. Detailed explanation of the performance interface
9. Help interface and settings details
three. After learning the basic operations, choose the right product
The third step in learning cross-border e-commerce is to choose a product suitable for this platform after learning the basic operations of the platform. For example, Amazon’s products may not sell well on AliExpress; for example, eBay’s products may not sell well on Amazon. Because the consumer groups of each platform are different. Secondly, even if you have selected a product, you need to make a complete analysis of the market conditions of this product on this platform. For example, its size, material, color, price, profit, life cycle, intensity of market competition, product market popularity, market entry threshold, etc. Only by conducting a complete and perfect data survey can we know ourselves and our enemies and win every battle. For example, if you choose to make a product in red and black, and in sizes L and S, the order quantities may be completely different.
Four. After the product is determined, learn the complete strategy routine
After selecting the product style, you need to have complete supporting resources and strategies to promote your product so that your product can become popular quickly. For example, how to rank keywords? How to rank categories? How to do flash sales? How to cooperate outside the site? How to become a celebrity live streamer? How to build your own off-site system, etc. Only when all of them are combined can your playing style be complete.
five. After developing a product, try to expand your product line and account team size.
After building a successful product, we will then consider how to replicate the success of the product and the account, as well as how to expand and stabilize the team. If you can reach the fifth step, it means you have established a firm foothold in cross-border e-commerce.
Now more and more domestic friends are engaged in cross-border e-commerce. How to reduce the payment fees is a very important thing, especially for sellers who are just starting to sell on Amazon. It is very important to choose the right payment tool. Finally, I would like to recommend a cross-border payment tool to everyone - Airwallex.
Airwallex was founded in Melbourne, Australia in 2015. It is committed to building a digital global financial infrastructure and providing smart and seamless cross-border payment solutions. Since its establishment, Airwallex has received over US$360 million in financing from top investment institutions, including Tencent, Sequoia Capital China, DST Global, Hillhouse Capital, Horizons Ventures, ANZi Ventures, Square Peg Capital, Gobi Partners and Salesforce Ventures.
Airwallex supports payment collection on 14 cross-border e-commerce platforms, including Amazon, eBay, Cdiscount, Real.de, Fnacdarty, B2W, Jumia, Linio, ManoMano, MercadoLibre, Wayfair, Newegg, eMag, and Allegro.
Cross-border withdrawals can be made on the same day at the earliest, with fees as low as 0%, up to 1,000 yuan in subsidies for activated accounts, and multiple benefits for registration!
Airwalex payment account registration portal: https://hub6.cn/tmBD5E
The above is the relevant content about cross-border e-commerce learning. If you want to continue learning about cross-border e-commerce, please continue to pay attention!
