Do a good job of Amazon's in-site advertising and let Amazon bring you huge traffic. But how to do Amazon's in-site advertising? What aspects should be considered?
1. The relationship between advertising and listing
After you have chosen your product, the first thing you should do is to make good use of the new product period. For new products, the best advantage is the special support given by Amazon, which will give you relatively more resources to test whether your product has potential. Therefore, when the product is put on the shelf, you should do the following:
The main picture must be larger than 1001*1001 (to have a magnifying effect); add some special effects, such as adding some water drops for waterproofing, but don’t overdo it, or you’ll be warned by Amazon; and clearly show the highlights of the product. All of these are just to attract buyers’ attention and increase clicks.
The title should conform to the grammatical habits of foreign buyers, with the core keywords placed in the first half
Five major selling points. These five points are where you strengthen your keywords. Put keywords that have not appeared before here and describe the product's selling points.
Graphic description: Amazon is now gradually opening A+ pages. Try to improve this place, increase the page dwell time, and reduce the buyer's bounce rate.
For the backend keywords, fill in the words that have not appeared in the title and description. It doesn’t need to be a lot, but it does need to be accurate. Do not add non-matching words.
2. The joint growth of advertising and listings
Once the ad is up and running and data is available, you need to track it every day to observe the CTR and Acos, as well as the actual click price.
CTR is related to your main picture. You can try different main picture effects to test it. Acos is related to whether the page itself is complete. Regarding the click price, if you follow my method, the click price will definitely be relatively high. At this time, based on the number of views, CTR and order rate, decide whether to give a high price or change the matching mode. For example, for broad matching words, lower the click price, and for precise matching words, you can keep the price high. By screening and removing invalid words, new words are added to test the effect. Advertising optimization and listing optimization are inseparable. You can’t just advertise for the sake of advertising. The two need to be coordinated synchronously.
The above is the relevant knowledge about Amazon's in-site advertising. If you want to know more about Amazon's in-site advertising, please continue to pay attention!
