Compared with the fiercely competitive US site and the European site that requires KYC audits and VAT tax, the registration procedure for Amazon Japan is relatively simple and easy to pass, and their consumption habits are closer to those in China. If the seller knows Japanese, then Amazon Japan is a good choice. Today, I will introduce to you the characteristics of Amazon Japan and how to operate Amazon Japan:
1. Consumer characteristics of Amazon Japan
① Strong online shopping ability: Japan’s population is equivalent to the combined population of the United Kingdom and Germany. It is close to China, so shipping costs are relatively low. In addition, Japanese consumers have strong shopping abilities and rich online shopping experience, which is more common than in China.
② The return rate of buyers on the Japanese site is low, which greatly saves sellers' operating and after-sales costs.
③ The review rate of the Japanese site is relatively low, so it is recommended to create an A+ page for product links from the beginning.
④ Peak shopping time on the Japanese site: Japanese companies generally give 3-4 months of year-end bonuses to employees in December to reward them. This is the time when Japanese people have the most abundant funds, and it is also the peak sales season for sellers.
2. Amazon Japan e-commerce market
① The population ranks second among the major e-commerce platforms, and the economic development level ranks second. The market capacity is not as large as that of Europe, equivalent to 1/4 of that of the United States. It is equivalent to the capacity of Germany.
② Japan has its own system for selecting products. Products from European sites cannot be directly copied to Japan. Japanese people have a very low level of acceptance of English. According to relevant reports, a buyer complained to Amazon that the seller responded in English, and his account was suspended as a result.
3. Product selection on Amazon Japan
The first thing is product selection. When selling products in Japan, the first thing to consider is appearance infringement, food hygiene and safety certification, product safety certification, etc. Product appearance infringement, Japanese anime is very famous, and it will be an infringement if you are not careful. The minor case will be a warning and the product will be removed from the shelves, and the serious case will be directly suspended. Secondly, the Japanese site has very strict audits on imported products, and most of the certification materials must be local Japanese certifications; other certification audits are okay, not as serious as food safety certification, but it is not simple either. All product certification materials must be prepared for sale on the Japanese site.
When selecting products, you must pay attention to the product differentiation advantages and quality advantages, because selling products on the Japanese site is not the same as on the European site. The products are popular and the appearance and so on are similar. The Japanese pay great attention to workmanship and will pick out very subtle problems, so product details must be handled well on the Japanese site. Products of poor quality basically do not need to be considered on the Japanese site. Don't think that low prices will attract traffic. In fact, low prices will not work on the Japanese site. The products are better in all aspects and the listing quality is also very good, so there is no need to worry about no sales.
The above is the relevant knowledge about Amazon Japan. If you want to get more information about Amazon Japan, please continue to pay attention!
