Many Amazon sellers upload their products when they open a store, decorate the store, and then let the products fend for themselves. But in fact, Amazon also has its own rules for launching new products. So how can I launch new products? What is the process for Amazon to launch new products?
1. Product listing
It is not difficult for us to publish products. Many people are talking about how to write titles and how to use hot words. I have always been curious about what are considered hot words. We will analyze this slowly in the following. First of all, I have a small habit when posting products:
New products are first put into small categories (categories of related products). There is actually a very simple reason for doing this. The more refined the categories, the less competition there is, and the chance of becoming a best seller is much greater than in large categories.
Related products will be merged into variants later. In the early stages, related products would rather be stocked separately. After a certain level of development has been achieved, the variants can be considered to be merged.
2. Product evaluation
Many people have always believed that product reviews are simply for the purpose of bringing good reviews. The first purpose of product reviews is to create momentum for new products, and the second is to get initial good reviews. Of course, there is a third purpose, which is to find the defects and shortcomings of your products in the eyes of customers, or things that need improvement.
Generally, when making a product, we will send samples to 30 to 50 reviewers for free in order to seek professional opinions. Of course, getting positive reviews is also one of the purposes. Positive reviews in the early stage, especially weighted reviews, will instantly improve the quality and ranking of our products.
3. On-site promotion
After the product is published and evaluated, there are still a few things that need to be done before paid promotion. In-site Promotions are an indispensable form of promotion for us, which will increase the customer's purchase rate and average order value. Deals are also a good in-site promotion method that we need to do well.
4. On-site PPC paid promotion
The rules for paid keywords on the site are the same as those for our Google and AliExpress through-train promotions. The degree of keyword matching, the degree of listing matching, and the performance of the listing will all affect the effectiveness of our advertising. On the one hand, we directly obtain orders and traffic through paid advertising, and on the other hand, we adjust our listings based on the performance of the advertisements.
5. Off-site promotion and coupon websites
If we are good at using Google, we can actually find a lot of resources, such as Amazon and other websites that sell deals and coupons. If you make good use of these websites, your traffic can basically increase exponentially.
6. Create momentum through professional website forums
For most products, there will be a group of users and forums around them. Cooperating with professional forums and providing reasonable guidance can quickly attract customers to us. For example, for diving, mountaineering and other things, you must be familiar with the forums and communities.
7. Social Interaction
In fact, Amazon’s largest traffic source is not anything else but YouTube. This shows the charm of video marketing. FB and Pinterest are also in the top ten, so how to make good use of these resources requires everyone to consider carefully.
8. Subsequent feedback and customer service
Good sales is definitely not just about the product. The most important thing is your service and attitude. So I usually don’t ask customers for good reviews directly. I will only greet them and ask their opinions on the product. I will also recommend new products to these people.
In short, although launching new products is just the beginning, it affects the entire body and all aspects need to be considered carefully. The above is all about Amazon’s new products. To learn more about the latest and most complete Amazon information, please continue to pay attention!
