The 2020 has ended in a hurry, so what brilliant data did Amazon leave behind in the 2020? Next, let’s take a look at Amazon’s data report.
As the world's largest online retailer, Amazon has given more and more local and international sellers the opportunity to sell their products around the world since it was first launched on Amazon.com in November 2011. Through the platform, sellers from different countries and regions can provide consumers with new or second-hand goods, just like Amazon's own stores; and buyers also have channels to purchase their favorite products from more third-party sellers. Currently, sales from third-party sellers account for 50% of Amazon’s total sales.
With more and more sellers pouring in, how did the overall volume of Amazon sellers perform in 2017? The following is the latest updated Amazon data report for the US site in 2017.
The total number of new sellers on Amazon in 2017 was 998,830, an average of 2,999 per day
Amazon has 14 global sites and 11 sites for third-party sellers. In the past year, a total of 998,830 new sellers joined Amazon. This means that 2,999 sellers join the Amazon platform to sell products every day.
Among this huge army of sellers, 391,905 are settled in the US site, 107,078 are settled in the Indian site, and 77,659 new sellers are settled in the UK site. This is undoubtedly a huge number for the existing 5 million sellers. However, only a small number of these new sellers are active sellers, and some have not even uploaded a single product.
An increasing number of sellers on the Amazon marketplace are based in China or Hong Kong. According to data from Amazon's European market, China's share of the Amazon market is no less than 25%.
In 2017, the number of new sellers on the US site reached 391,905, an average of 1,176 per day.
So far this year, a total of 391,905 sellers have entered Amazon’s US market, which is equivalent to 1,176 sellers entering the market every day. Last month alone, 25,083 new sellers joined, but this number is lower than in some other months this year.
738,985 sellers have products for sale
There are a total of 738,985 sellers listing products on the US site, but due to the competitiveness of product prices, not all of them will generate sales. That’s why only 207,156 sellers receive customer feedback each month. Further data shows that in the past twelve months, only 514,313 sellers received at least one feedback comment. These three data combined intuitively illustrate the size of active sellers in this market.
66% of sellers use Fulfillment by Amazon (FBA)
68% of the top 100 sellers on the US site use FBA, 66% of the TOP1000 sellers use FBA, and 66% of the top 10,000 sellers use FBA. Thanks to FBA, sellers on Amazon can still provide two-day delivery guarantee like local sellers even if they are not in the United States. From a customer’s perspective, your business location becomes irrelevant as long as you use FBA. It can be said that the emergence of FBA has played a vital role in improving consumers’ shopping experience and increasing sales for international sellers.
The number of sellers’ listings using FBA vs. the number of sellers’ listings not using FBA
On average, each seller in the US has 22,926 products for sale on Amazon. Sellers who used FBA had an average of only 1.107 products for sale, while sellers who did not use FBA had an average of 56.486 products for sale. Such a huge data disparity is mainly because sellers of self-delivery listings can operate at a relatively low cost, while FBA listings require sellers to send goods in batches to Amazon warehouses in advance for professional and unified processing by Amazon.
Most of the sellers are selling electronics products in the United States
Amazon has a wide range of product categories, but 20% of the top sellers mainly sell electronic products. Other popular categories include: Clothing/Shoes/Jewelry (17%), Home (13%), and Health & Family (12%). The best-selling categories on Amazon site cover almost a complete list of all popular categories.
The seller received a total of 3,785,865 feedback comments in one month
Amazon US is the most active and largest market, receiving 3,789,483 feedback reviews from all sellers in one month, of which TOP sellers accounted for 56%. This amount is 41% of the 9,177,326 total feedback reviews on all Amazon marketplaces. In the past twelve months, sellers received an average of 4,751,341 feedback comments each month. Therefore, the number 3.785.865 is below average. This also suggests that this period is a slower time of the year. Amazon will use changes in the number of feedback to determine the development trend of sellers.
The above is the relevant content about Amazon data report for the US site. If you want to get more Amazon information, please continue to pay attention!
