Which shopping websites do American people like? This is also what a large number of partners who want to develop e-commerce in the United States need to know first. Next, let’s take a look at the American shopping website apps and which e-commerce platforms are on the list.
Amazon and eBay are very popular. eBay ranked first and Amazon Shopping ranked second. Amazon Shopping is the updated Amazon shopping app, which will be installed by default for new users. And the old Amazon shopping app is Amazon. Nearly 50% of Android phone users in the United States have installed one of Amazon's two apps, so Amazon has undoubtedly become the preferred shopping app for American consumers.
App retention rate is important because it reflects consumer engagement and satisfaction. We found that Amazon and eBay were able to retain customers, with app retention rates approaching 10%, which is very impressive.
But rivals such as Amazon and eBay are gaining ground, with OfferUp’s retention rate at 7 percent. OfferUp focuses on local transactions. Sellers take photos of their products and upload them, then sell them to local buyers through OfferUp.
Other shopping apps on the list include 5miles and Wallapop, both of which are shopping apps targeting local transactions.
Here, though, Walmart's performance is less than satisfactory. Compared to December, Walmart's ranking has dropped four places to seventh. Although the new version of the app has added functions such as registration for in-store pickup, it still has not been able to save the downward trend in the ranking. Neil Ashe, chairman and CEO of Walmart's e-commerce business, said that Walmart's mobile sales performed well, with mobile sales on Thanksgiving tripling from last year and accounting for half of online sales.
Another interesting data is that among the top ten apps, most companies have more mobile traffic than PC traffic. 71% of 5miles’ traffic comes from mobile web pages, 67% for OfferUp and Wish, and 63% for Walmart. “This suggests that consumers are satisfied with the navigation and usability of the mobile site.”
The above is the content about the US shopping websites and shopping apps in this issue. Friends who want to enter Amazon and eBay can take a look. If you want to know more information, please continue to pay attention!
