Friends who started to work on Shopify in 2017 must not know enough about the advantages and disadvantages of Shopify independent station. So what are the advantages and disadvantages of Shopify independent station?
Advantages of Shopify Independent Station
Build your own customer base and reputation. Every buyer acquired through marketing is your own, and you can sell them new products in the future without worrying that your competitors will promote to them at the same time.
Increase profit margins. Platforms like Shopify only charge a 2.9% handling fee and a monthly fee of a few dozen dollars; compared to Amazon, this is equivalent to giving you more than 10% more profit.
There is no competition. On Amazon, you face hundreds of competitors; in your own online store, there is no such competition and price war pressure.
Improve buyer experience. Through your own online store, you can interact with buyers on social media, offer various promotions, collect buyers’ email information, etc.
Disadvantages of Shopify's independent website
It is relatively easy to set up a Shopify online store. Although it takes some time to learn how to use it and pay monthly management fees, these are not big problems. For most Shopify independent sites, the biggest problem is that they have no customer base and need to do marketing on their own to attract potential buyers to visit your online store.
To address this shortcoming, you can try some online advertising and influencer promotion yourself, or hire online marketing professionals to assist with market promotion.
If you have brand advantages, funds and willingness, then a better approach is to do media public relations regularly, because media public relations can solve two major problems: making people know you and making people trust you. For details, please refer to the article "How to do media public relations in the United States" on Huixing International Blog.
If the product is a hot-selling product on Amazon and has a certain brand effect and user base, then this will also help the operation of the Shopify independent site, because there will definitely be people who actively search for this brand or product. If the independent site can perform search engine optimization in a targeted manner, it will bring stable spontaneous traffic.
For Chinese sellers, there is another tricky issue with Shopify's independent website, which is the issue of collecting overseas credit card payments. For US sellers using Shopify, they can use Shopify's default Stripe channel to collect credit card payments from US users. It has low fees and is easy to set up. However, Chinese sellers cannot use this channel and must use some third-party foreign card payment service providers for Chinese sellers, such as PayPal (China). However, this will add new fees and the setup is more complicated. Some sellers only accept PayPal payments and do not accept credit card payments. However, because the credit card penetration rate in the United States is much higher than that of PapPal, this has invisibly lost a lot of credit card users.
The above is the content about the advantages and disadvantages of Shopify. If you want to get more information about Shopify, please continue to pay attention!
