I want to do cross-border e-commerce and I like Lazada and Shopee, but I am not very clear about the respective characteristics of the two platforms. Next, let’s take a look at the characteristics of Lazada and Shopee.
1. Lazada and Shopee have similar starting points but different backgrounds
Founded in 2012 and headquartered in Singapore, Lazada operates in six Southeast Asian countries, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, covering approximately 500 million consumers.
In 2009, Tianjin native Li Xiaodong founded the gaming company Garena in Singapore. In 2017, the company was renamed Sea Group, and in the same year it became the first Southeast Asian technology company to be listed on the New York Stock Exchange. Six years after its establishment, Sea entered the e-commerce field in 2015 and launched the full-category e-commerce platform Shopee.
2. Lazada and Shopee have different brand strategies
Comparing the two platforms, Lazada is more inclined to take the high-end image route, pays more attention to guiding sellers to highlight their own brands, emphasizes the professional standards of pictures, and is more similar to AliExpress in brand strategy style. Shopee’s brand strategy is more like Taobao in China, taking the C-store route.
3. Shopee has more sellers and stores than Lazada
From the statistical analysis of super store manager data, taking the Malaysian site data as an example (previously, the platform’s long-term investment and store opening would default to opening a Malaysian site, so it has analytical and comparative significance), Shopee has 230,000 stores and Lazada has 140,000 stores. That is to say, the number of sellers on Shopee is 1.5 times that of Lazada. This data is in line with common sense because Lazada has a closed investment period of nearly half a year.
4. The commissions of Lazada and Shopee are not much different
The commissions of the two platforms are not much different. Lazada's commission is generally 1% to 4% (6% to 8% in Vietnam) + 2% (payment fee), and Shopee's commission is 3% to 5%. From this, it can be seen that the commissions of Lazada and Shopee are much lower than those of AliExpress, Amazon and other platforms, which shows that the platforms are in the stage of attracting investment and are encouraging sellers to actively join with low commissions.
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