What is Amazon's operating model?
I believe that those who are engaged in e-commerce are familiar with Taobao’s model, and both Taobao and Amazon can adopt the no-source model, but don’t think that the Amazon and Taobao models are similar. After all, one is domestic and the other is cross-border, there is still a big difference between the two.
Amazon can be said to be very simple - as long as you choose a good product and add some basic operations, you can get good traffic and sales; it can also be said to be difficult - although Amazon is product-oriented, product selection is not a simple matter. It not only requires operators to have certain data analysis capabilities, but also requires certain insights into the market, and even the ability to predict market trends and have sufficient understanding of the countries they are facing, etc. These are all basic issues, but there are many details that need attention. It all depends on how you look at it.
What is the difference between Amazon's operating model and Taobao's operating model?
1. Products
In this regard, there is a big difference between Taobao and Amazon. Taobao places more emphasis on marketing and requires sellers to have mature marketing skills and operational experience. Without these, even if you have a great product, it may not sell well. Compared with stores and marketing, Amazon pays more attention to the product itself. The quality and potential of the product are put first. Generally, as long as the seller spends a little time to choose a good product, it is easy to choose a suitable product. In addition, with the strength of China's manufacturing industry, it is easy to choose a suitable product.
2. Operation
Taobao's no-source goods generally use collection software to collect products from other merchants from various platforms, then modify the information according to their own needs, and then upload it to the store. The operation is simple and everyone can do it. Amazon, which has no source of goods, needs to collect goods from domestic e-commerce platforms through the ERP system, and then modify the product specifications and attributes through the system background. After optimization, one-click translation and upload to the Amazon store. The system will translate the local language based on the site.
3. Profit
The price of goods without source on Taobao is generally based on the original price multiplied by about 1.1~2.5. Take 1.8 as an example, which means that the purchase price of the product is 10 yuan and the selling price is 18. Minus 6 yuan for postage, the net profit is 2 yuan. The profit of the store Taobao affiliate is generally around 20%. Amazon targets overseas markets, and there are considerable regional and exchange rate differences between China and overseas. In addition, foreign countries pay more attention to the development of information industry and heavy industry, and ignore the development of light industry. Their consumption standards and income levels are much higher than those in China. Therefore, it is normal for a product worth 10 yuan in China to be priced at 10 US dollars or 10 pounds abroad. The average profit is between 30% and 50%.
The above is the relevant content about Amazon's operating model. If you want to get more knowledge about Amazon, please continue to pay attention!
