With a market value of 350 billion, Amazon has become the world's second largest Internet company, surpassing Alibaba and JD.com combined, and has become one of the world's largest Internet tycoons. One of the reasons for the rapid growth of its market value is that Amazon has raised the threshold for selecting merchants. Every Amazon merchant must require that the products they sell are "authentic". What is "authentic"? Amazon has a clear requirement: the products sold must have their own trademarks and brands.
Sellers who produce or sell their own brand products can apply for the "Amazon Brand Registry Program", which allows sellers to upload products without filling in UPC or EAN, and increase control over product information.
How do I determine if I am eligible to apply for Brand Registry?
Sellers must meet one of the following criteria:
① Manufacturers (they produce goods and register trademarks for their products);
② Independent brand owners (they do not produce their own products, but they are the owners of the intellectual property rights of their products, such as design rights, trademark rights, technical solution rights, etc.);
③Companies that make products purely by hand (not middlemen);
④ Those sellers who provide customized goods or product modification services (the services provided by the sellers need to demonstrate huge product added value).
What types of sellers are not eligible to apply for brand registration?
①Sellers of BMVD products;
②Sellers of second-hand goods and collectibles.
The above are the conditions for entering Amazon trademarks. If you want to get more information about Amazon, please continue to pay attention!
