Friends who have Taobao and Amazon US stores in China are eyeing to open stores on Amazon Japan after the new year. Of course, as the second largest market in Asia, what are the advantages of opening a store on Amazon Japan?
Advantages of Amazon Japan
1. Amazon Japan's e-commerce scale is growing rapidly
Since 2010, the scale of e-commerce in Japan has been gradually expanding. By 2017, Japan's e-commerce scale ranked among the top four in the world in terms of global e-commerce sales share, and its growth scale is still continuing. The degree of e-commerce relative to traditional retail is also increasing year by year.
2. Amazon Japan is highly Westernized and has a high level of consumption
Japan and the United States are both developed countries with a high level of economic development. Apart from Japan's unique cultural festivals, their consumer habits and preferences are also relatively similar. Japanese people receive year-end bonuses twice a year, in July and December respectively. Generally, there are 16 salaries. Winter bonuses are slightly higher than summer bonuses, so Amazon Japan will usher in a consumption peak in these two months.
3. Amazon Japan has a vast market
Japan has a population of 127 million, and the number of Amazon Prime customers with high purchasing power has reached millions and is continuing to grow.
4. Amazon competes in the blue ocean
The Japanese site has been open to Chinese sellers for a longer time than only the United States and Europe, and it is still a blue ocean for cross-border e-commerce, with numerous business development opportunities and huge sales potential.
5. Amazon Logistics Convenience
In Japan, Amazon Logistics (FBA) can deliver within 48 hours throughout the country. All your orders using FBA can be delivered on the same day or the next day. Japanese customer service and product return services are also provided.
6. Amazon’s efficient service
Amazon provides a range of convenient tools and support for sellers, including:
(1) Listings are translated into Japanese for free
(2) Free Listing Optimization
(3) A+, main image and video page permission editing
(4) BD/LD/DOTD promotion report directly
(5) Free Japanese customer service
(6) Advertising fee voucher of 5,000 yen
As an emerging Amazon Japan market, it is very friendly to cross-border e-commerce sellers. The above is the knowledge about Amazon Japan. If you want to get more information about Amazon, please continue to pay attention!
