When Amazon wants to promote a new product, reviews are the most important factor. More than 90% of buyers will check product reviews before placing an order. The more reviews and the higher the star rating, the higher the conversion rate. However, in actual operations, many buyers do not like to leave reviews.
How does Amazon promote a new product?
1. Listing Merger
Merge zombie listings. Zombie listings refer to products that are no longer for sale and have a zero inventory. There is no shopping cart and a large number of reviews have accumulated. Sellers can search for zombie listings one by one by searching for keywords or directly pay to search through crawler tools. Once found, they can be merged by hanging variants or tables. This operation is very effective.
Or you can upload the zombie listing products to your own independent website, and then use the link to the independent website to open a case and ask customer service to merge them. However, Amazon has strict supervision in this area, and the risk is relatively high now, and the success rate cannot be guaranteed.
2. Real-person evaluation
1. Ask overseas personnel for help
You can ask your relatives, friends, and work partners abroad to help with the evaluation. This method has a high safety factor, but it is time-consuming and laborious to operate.
2. Recruit buyers
You can recruit buyers through social platforms such as Facebook, INS, Twitter, etc. One way is homepage marketing; another way is to join the group, but Amazon has strict supervision in this area, and staff will enter the group to conduct fishing enforcement, which has certain risks.
3. Help from Chinese forums
You can go to Chinese forums to find evaluators, or seek cooperation and recruitment in the name of recruitment and making friends, or you can ask them to pull you into the local Chinese group or QQ group. This method has a high safety factor and convenient communication.
4. Resource exchange
You can collaborate to exchange assessment resources and achieve resource sharing.
Problems encountered when reviewing new products on Amazon
1. The quality of buyers is not high. They often take on various evaluation tasks, and their review rate is much higher than other buyers. Even if they leave a 5-star review for the product, it may lower the overall star rating.
2. Encountering unscrupulous buyers who will leave a 1-star review or request a refund after getting the commission, leaving the seller penniless.
The above is the content about Amazon's new products. If you want to get more knowledge about Amazon, please continue to pay attention!
