Why is it not difficult to operate Amazon Japan?
Amazon Japan is favored by many Amazon sellers because of its simple registration, easy terms and less fierce competition. Moreover, since Japan is relatively similar to our country and its consumption habits are similar to ours, if the seller has no language problems, then operating the Japan site will be easier. Here are some methods for operating Amazon Japan.
How do we operate Amazon Japan?
1. Japan’s market and consumer characteristics
Amazon is actually a huge search engine. If you want your products to get more clicks, a good main picture and title are the key steps to attract customers to click on your store and increase your product exposure. Secondly, when in Rome, do as the Romans do. This is something every Amazon seller must understand when opening a store in a new place. According to Amazon's data, the consumption level of the Japanese site has been ranked second in recent years. The characteristics of Japanese buyers are that they have a strong desire to purchase items through e-commerce, have a low return rate but also a low review rate. The peak shopping period is generally at the end of the year because of Japan's salary payment system. The most important point is that Japanese buyers basically do not accept English consultation and customer service. Sellers must pay attention to this when operating the Amazon Japan site.
2. How to select products on Amazon Japan
Japan is a very strict country, and this is also reflected in its product selection. Infringement is a mistake that sellers tend to make more easily, because Japan has a well-developed cultural industry, popular markets usually pay great attention to copyright issues, and Japanese buyers have a preference for local products, so if sellers are able, it is best to obtain local certification, which can greatly increase the persuasiveness of your product. In addition, Japanese buyers also pay great attention to details, so sellers must ensure that the products they select are of excellent quality. Low-price promotions and other discounts cannot compare to sales if your products are good in all aspects. This also reminds all sellers to constantly research keywords when operating Amazon Japan. They can use some tools to see what consumers are currently keen on, and then reflect it in the product keywords. If some listings have not been updated for a long time, they may be eliminated by Amazon. You must write the listings carefully to reflect the quality of your products.
3. Traffic diversion and promotion related
Compared to Facebook, Youtube is more popular among Japanese buyers, and electronic products that have an advantage on Amazon Japan are also suitable for promotion using videos, and can also be used in conjunction with Instagram to attract off-site traffic. In terms of in-site advertising, due to the shopping habits of Japanese buyers, it is recommended to invest but not too much. Promotions and discounts are not very attractive to Japanese buyers because, as mentioned above, Japanese buyers value quality. In addition, the main chat software in Japan is Line, which is actually the in China. If sellers have the conditions, they can apply for an account and use the community to market your products.
4. Check for deficiencies and fill in the gaps
Click-through rate and conversion rate are the difficulties for all Amazon sellers, and these two directly determine the sales of your store. There are many factors that affect these two indicators, including FBA delivery status, product price fluctuations, the effectiveness of on-site advertising... There will always be sales peaks on Amazon, and this is a good time to check for deficiencies and fill in the gaps. By analyzing, sellers can understand the reasons for the sales peaks, and thus plan and optimize with experience and direction. In short, the solution to Amazon's operational difficulties is to stimulate sales growth by using methods that meet the requirements of the Amazon platform.
Amazon Japan is easier to operate than European and American countries because it is also located in Asia and is easier to operate. The above is the relevant knowledge about Amazon Japan in this issue. If you want to get more information about Amazon Japan, please continue to pay attention!
