Recently, many sellers on Amazon Japan have been doing research to see what Japanese people like to buy on Amazon. So today we will take a look at what Japanese people like to buy on Amazon!
"Cherry blossoms, cherry blossoms, under the clear sky of March..." This widely sung song describes the beautiful scene of cherry blossoms filling the sky in March in Japan. Now that it is March, many Chinese people are planning to travel to Japan to view the cherry blossoms and experience the exotic customs.
Speaking of Japan, I wonder if you remember that two years ago there was an article titled "Going to Japan to Buy a Toilet Seat" that caused heated discussion. It turns out that Chinese people love to buy "Japanese goods" so much. But you may not know that the Japanese actually prefer to buy "Made in China" products. According to statistics from the Japanese Customs, in the first half of 2016, the bilateral import and export volume of goods between Japan and China was US$128.83 billion, of which Japan's exports to China were US$52.95 billion; while Japan's imports from China were US$75.88 billion.
This data undoubtedly also encouraged Chinese cross-border sellers on Amazon Japan. The data proved that Chinese products have great potential in the Japanese market. Before opening up in Japan, did you understand the Japanese market? What Chinese products do Japanese people like to buy? Who are the competitors of Chinese sellers? What aspects do Japanese people value more when shopping online?
Today, we bring you the following data:
The main commodities imported by Japan from China are mechanical and electrical products, textiles and raw materials, and furniture and toys. Of the US$75.88 billion import value, these three categories of commodities accounted for US$34.28 billion, US$9.97 billion and US$4.52 billion respectively.
Let's take a look at the data provided by China Business Intelligence Network:
Ranking of Japanese imports from China
1. Mechanical and electrical products
2. Textiles and raw materials
3. Furniture, toys, and miscellaneous products
4. Base metals and products
5. Chemical products
6. Plastics and rubber
7. Optics, watches, medical equipment
8. Food, beverages, tobacco
9. Transport equipment
10. Light industrial products such as shoes, boots, umbrellas, etc.
11.Leather products, such as bags, etc.
12. Plant products
13. Ceramics; Glass
14. Wood and wooden products
15. Cellulose pulp, paper
This table ranks Japan based on the total amount of goods imported from China. We can also see from the table that China's labor-intensive products still have a relatively large advantage in the Japanese market. For Chinese cross-border sellers on Amazon Japan, the hot-selling categories that need to be paid attention to are 3C, clothing, furniture, toys, food, shoes, luggage and wooden products.
In addition, it is important to note that light industrial products such as textiles and raw materials, shoes, umbrellas, and luggage account for more than 60% of the Japanese import market. China's main competitors in these products come from Asian countries and regions (such as Vietnam, Thailand, Taiwan Province), as well as Italy and the United States. Chinese sellers on Amazon Japan need to pay special attention to the product advantages and communication strategies of e-commerce sellers in these countries.
The above is some information about what Japanese people like to buy on Amazon. Japan also belongs to the Asian market and has similarities with the domestic market. If you want to get more relevant knowledge about Amazon Japan, please continue!
