First, let me introduce the role of Amazon brand registration. After Amazon brand registration, it can basically prevent 99% of copycat sales. Even if you are copied, you will be killed if you complain. At the same time, the listing can set up A+ pages, participate in the early review program, and create a brand flagship store. In short, there are many benefits, but registration also requires certain conditions and qualifications.
So what preparations do you need to make before registering your brand on Amazon?
1. Your own brand
That is to say, it is a registered trademark, and it also needs to be registered in the region where the product is sold. For example, if you are doing a US site, you need to register a US brand, if you are doing a European site, you need to register an EU brand, and if you are doing a Japanese site, you need to register a Japanese brand. Trademark registration is territorial. Domestic brands are not protected on Amazon, but EU brands can be registered as long as they are from EU countries.
In addition to registering your trademark, you will also need;
1. Register on the brand's official website, which has a shopping cart function;
2. Product images with trademark logos, outer packaging images, and separate logo images
Is there any other use for the brand besides filing?
1. Carefully build the brand's official website and choose a social platform to create an official account. These social platforms include:
· ·Youtube
2. Tell your brand story. It’s not about introducing your entrepreneurial history or the size of your factory. You need to improve the quality of your own brand, so you can tell these things.
· Which country or region the brand is registered in
How many people are there in the team?
·Distinctive products are designed and developed with a philosophy
Targeted customer groups
Whatever value you bring to Amazon buyers, no matter what benefits the brand can bring to you in the end, a brand registered on Amazon can remove the endless stream of copycats and protect its own interests, which is a good thing anyway.
Amazon Brand Registry 2.0 is coming soon. All Amazon sellers should be prepared. If you want to get more information about Amazon Brand Registry 2.0, please stay tuned!
