Bullet Points are mainly used to list the main selling points of the product, including size, function, product features, use, advantages, etc. So, we need to optimize Bullet Points to give buyers a better shopping experience? So how to optimize Bullet Points?
1. Optimization ideas
In general, it depends on how to write Bullet Points to quickly catch the buyer's attention, allowing the buyer to quickly read and understand your product, thereby attracting the buyer, and encouraging them to continue browsing and then purchasing.
2. Don’t waste the “golden position”
No waste, this is the prerequisite for optimization. Since Amazon has given us an opportunity, let’s make good use of it, especially since it is located in a “prime location”. Why do we need to emphasize this point? Because most consumers value the usefulness, performance, advantages, materials, etc. of the product itself when purchasing a product, but some sellers directly put this information into the product description. However, the product description is hidden deep down at the bottom of the product page. So, if it is not Bullet Points, then where can we get this information to consumers in the first place?
3. Pay attention to the format, be neat and clear
Listing optimization on Amazon is actually very limited, so you can only make the most of the relevant permissions provided by Amazon to make your products stand out and help buyers quickly understand the advantages of your products. This requires that when writing Bullet Points, they must be neat and clear, for example:
(1) The first letter of each Bullet Point is capitalized;
(2) Each Bullet Point is of different lengths, so you can put the short ones in the front and the long ones in the back.
(3) Add special punctuation marks before each Bullet Point. This will make the page look neat and emphasize the point so that people can see it at a glance.
4. Maximum number of Bullet Points
Since Amazon has so "generously" given you the right to "promote" products, you must use it fully and wisely. For example, if you can write 5 Bullet Points, don’t just write 3. For example, if you can write 500 characters, don’t just write casually to get the job done. Try to show as much useful information about your product as possible.
5. Try some keyword phrases to attract buyers
This can be seen as a supplement to the listing title, which can maximize the display of product features. However, this is not the place to stuff keywords, otherwise buyers will not know what you are trying to express, so it is generally required to use simple descriptions and terms.
The above is the relevant information about Bullet Points in this issue. If you want to get more knowledge about Bullet Points, please continue to pay attention!
