1. Order Defect Rate (ODR)
Simply put, if a buyer leaves a bad review, initiates an AZ or applies for a payment stop at the bank, it will be considered a Defect by Amazon! The short-term calculation is three months, and the long-term calculation is six months! It must be less than 1% to achieve Amazon's goal! This indicator supervision requires Amazon sellers to provide high-quality products and services to improve buyer satisfaction! On the other hand, if you receive a bad review, you must resolve it as soon as possible!
2. Cancellation Rate & Late Shipment Rate
In fact, the rate of buyer cancel orders before delivery cannot be too high! Generally speaking, the reason for this is that the seller's inventory stability is insufficient and often out of stock, resulting in buyers being unable to purchase and causing cancellations! This shows the importance of inventory stability! Therefore, judging inventory and regularly observing the inventory level of Amazon's backend have become the most important actions to maintain this indicator! Generally, it should be less than 2.5%!
3. Policy Violations
Policy violations are very serious. Sellers should remember to check your Performance Notifications at all times. If a red flag appears, pay close attention! It is likely that the account is suspended or the listing is blocked!
4. Response Time
A high-quality Amazon seller must reply to the emails sent by buyers within 24 hours! For example, the late response of my boss’ account was a bit over the limit recently, so Amazon will use a yellow exclamation mark to warn the seller! It needs to be less than 10%! It is worth noting that as long as AZ or Chargeback is opened, whether it is your fault or not! It will directly affect the account, so you must try your best to maintain a good relationship with the buyer!
The above is the relevant information about Account Health in this issue. If you want to get more knowledge about Account Health, please continue to pay attention!
