What is Amazon Order Defect Rate?
Order Defect Rate is called Order Defect Rate (ODR), which refers to the proportion of orders with 1-2 star negative feedback (Negative Feedback) and claim disputes generated by sellers during the relevant time period to the total number of all orders.
Order Defect Rate calculation method: Order Defect Rate (ODR) = total number of order defects generated during the relevant time period ÷ total number of orders
Amazon's requirement for order defect rate: index <1%
Indicator importance: must be met. Note: Negative feedback, A to Z Guarantee claims, or credit card charges for services will result in an order defect.
How to deal with ODR exceeding the standard?
1. Improve your own quality and reduce negative reviews
Once a seller’s ODR exceeds the limit due to a high rate of negative reviews, the seller should look for the cause within the store itself. The main reasons for negative reviews are product quality, whether the product description is true, and logistics.
2. Ensure logistics timeliness and reduce AZ complaint rate
Amazon's guarantee terms are set by Amazon in the United States to ensure the delivery status and on-time delivery of goods. It can be seen that in order to reduce the AZ complaint rate, it is necessary to first ensure that the goods can be delivered on time. First of all, we should avoid delivery delays caused by our own subjective reasons; in addition, we should also try our best to avoid delivery delays caused by objective reasons during the transportation process, such as workers' strikes, warehouse overflows at transfer stations, etc. If unfortunately, the goods cannot be delivered on time due to some reasons, the seller must take the initiative to contact the customer and explain the situation.
3. Pay attention to the details to avoid chargebacks
Customers refuse to pay, usually because they find that the goods are not as ordered or they have not received the goods.
First: The goods are not the same as described. This situation mostly occurs because the order information is not carefully reviewed before shipment. To avoid this problem, sellers must strictly follow customer requirements before shipping. If the order information is unclear, do not act on your own but communicate with the customer to confirm the information before shipping.
This is the end of this article on Order Defect Rate. If you want to get more updated Order Defect Rate information, please continue to pay attention!
