What are the benefits of Amazon Brand Registry?
Amazon Brand Registry 2.0 provides many operational advantages for brand owners, which have been introduced above.
These advantages include:
1. Prevent competitors from copying product listings or maliciously modifying listing content
2. Simplify the process of reporting infringements
3. Brand registration support has more skilled technology to help sellers correct problems on listings
4. Use more advanced tools to showcase your brand on the Amazon platform, such as interface optimization tools or Amazon’s new retail center.
How to authorize Amazon brand registration?
1. Administrator: has the highest authority and has the same authority as the main account. After authorizing the other party as an "Administrator", the other party can also authorize your brand. It is generally recommended to authorize large accounts.
2. Rights Owner: After authorization, you have the authorization of the brand and are the brand owner. After authorization, the other party has the right to report other infringing accounts. It is recommended to authorize it to a small account for use.
3. Registered Agent: You do not have authorization for this brand. After you authorize this account, you can enjoy the rights of brand registration and report infringement. This role does not have the right to re-authorize, but has the permission to create a new listing for this brand.
This is the end of this issue on Amazon brand registration. If you want to get more knowledge about Amazon brand registration, please continue to pay attention!
