What is Amazon Prime Day?
Prime Day is a holiday created by Amazon. From a literal meaning, many people may think that it is aimed at Prime members, but in fact it is aimed at all potential consumers, that is, buyers. The essence of Prime Day is a flash sale event. Then think about Double Eleven in China. Amazon Prime Day is similar to Double Eleven.
Amazon sellers need to offer an additional 20% discount on the lowest price for their products to participate in Prime Day. In addition, Amazon charges a registration fee ranging from US$150 to US$500. The platform also charges a 15% commission on third-party sellers' products, and delivery fees are also charged. By this calculation, a product needs at least 50% profit to break even. Sellers need to calculate whether the products they want to participate in flash sales have a 50% profit.
What is the impact of Amazon Prime Day?
Let me first talk about the conclusion. In fact, Prime Day should be the best opportunity for small and medium-sized sellers to improve their store levels.
First, accurately calculate the profit of the product. As long as you don’t lose money, you must sign up for Prime Day. You can also use variants to use flash sales on low-priced models to attract traffic, give more exposure to other profitable models of the variants, and thus achieve the goal of profitability. Secondly, Prime Day is a test of sellers’ supply chain and source stability in a short period of time. Before Prime Day begins, it is necessary to estimate product sales so that they can prepare inventory reasonably. Stocking can be done by combining sea and air transportation, which is also a test for how to reduce costs and how to choose high-quality and stable logistics providers.
During the Prime Day event, product promotion, the setting of in-listing advertisements, and the creation and optimization of a festive atmosphere on the listing page are the only way for a new seller to become a mature seller.
After the Prime Day event is over, the products will definitely have more or less after-sales problems. After the seller generates huge sales in a short period of time at a low price, following up with a large number of emails urging for reviews and sending emails to buyers who have already purchased the product to inquire about their usage are daily operations work. The purpose of email reminders is to increase product reviews. Continuously increasing reviews is a must for sellers.
If a listing can sell more than 1,000 units on Prime Day, then this listing will become a member of Amazon’s annual sales rankings, and most likely in the top three. This means that this product is a hit created by the seller through Prime Day, which will bring a large amount of natural traffic and orders in the future.
This is the end of the article on Amazon Prime Day. If you want to get more information about Amazon Prime Day, please stay tuned!
