What is Amazon ODR?
Amazon ODR (order defect rate) is an important indicator that best reflects whether sellers can provide a good shopping experience, and has always been a close focus of major e-commerce sellers. As we all know, ODR must not exceed 1%. Once it exceeds 1%, it will have an adverse impact on the security of the seller's account. Among many e-commerce platforms, Amazon has the strictest implementation of the ODR indicator. When the ODR exceeds the standard seriously, Amazon will immediately review the seller's store and may even remove the seller's sales rights.
What should I do if Amazon ODR exceeds the limit?
1. Improve your own quality and reduce negative reviews
Once a seller’s ODR exceeds the limit due to a high rate of negative reviews, the seller should look for the cause within the store itself. The main reasons for negative reviews are product quality, whether the product description is true, and logistics.
2. Ensure logistics timeliness and reduce AZ complaint rate
Amazon's guarantee terms are set by Amazon in the United States to ensure the delivery status and on-time delivery of goods. It can be seen that in order to reduce the AZ complaint rate, it is necessary to first ensure that the goods can be delivered on time.
3. Pay attention to the details to avoid chargebacks
Customers refuse to pay, usually because they find that the goods are not as ordered or they have not received the goods.
This is the end of the knowledge about Amazon ODR in this issue. If you want to get more information about Amazon ODR, please continue to pay attention!
