The Amazon Buy Box suddenly disappeared. Don’t panic. Today I will analyze the reasons with you. There are many factors that contribute to winning the Buy Box, but many sellers often fail to analyze the main reasons. Today, let’s take a look at the real reason why the Buy Box disappears.
1. Delivery
Delivery is the second most important factor (besides products) that affects buyers’ shopping experience. Customers simply get products and services on Amazon, but delivery accounts for an important proportion of seller services. Under the same product listing, the products are the same, so Amazon focuses on seller service. Delivery naturally becomes an important factor for Amazon to choose which seller to get the Buy Box.
There are currently three well-known delivery methods on Amazon: domestic direct mail, overseas warehouses and FBA. FBA is Amazon's own delivery method. Therefore, sellers who choose FBA can greatly increase their chances of obtaining the Buy Box.
2. Landing price
The landed price is the price (including shipping and taxes) that the seller receives when shipping the product to Amazon. The higher a seller’s rating, the higher prices he can charge Amazon and still retain the Buy Box position.
3. Seller Rating
Seller ratings are points that sellers provide to buyers and will be rewarded to sellers. Late delivery will only result in 0 points. 100 points will be deducted for order cancellation. A negative review will result in a deduction of 500 points. The seller's overall score is the average score of a seller's transactions over the past year. The more recent the rating, the more weight it is given. overall experience. A perfectly completed order will award the seller 100 points. If you add some additional services, Amazon
4. Delivery time
Shipping time is a very important factor, and on-time arrival is crucial to obtaining the Buy Box. Amazon's delivery times are: 0-2 days; 3-7 days; 8-13 days; and 14 days.
That’s all for today’s introduction to Amazon Buy Box. If you want to learn more about Amazon Buy Box, please stay tuned!
