How does Amazon Sponsored Products work?
Sponsored Product advertising is a PPC advertising platform that is only open to sellers on the Amazon platform. When a consumer clicks on an ad, the corresponding product page will be opened directly. These ads usually appear at the top of the consumer search page or in the search results, and there are also some areas on the detail pages of similar products where these ads are displayed. The best thing about this type of advertising is that the publisher of the ad only needs to pay when someone clicks on the ad.
Sponsored Product ads are keyword-driven, which means that choosing the right keywords is a step that every advertiser needs to decide very carefully. With the right keywords, Sponsored Product ads will be a good remedy for ASINs with low exposure, low traffic and low conversion. However, when your product does not have a shopping cart, you should use this prescription with caution. When people click on an ad and arrive at the product page, if they are satisfied with the product, they will easily click to add it to the shopping cart and then check out the purchase. 90% of consumers do this. This means that if our product does not have a shopping cart, then the click fee for this ad will likely be wasted.
What qualifications are required to use Sponsored Products?
1. Amazon professional seller account.
2. Products can be shipped to the entire United States if the seller uses FBA for delivery.
3. Create your own listing in one or more available categories. The products sold must be brand new; second-hand or used products cannot be advertised.
4. For products that are currently running Sponsored Product ads, you need to have a Gold Shopping Cart.
That’s all about Amazon Sponsored Products. If you want to get more information about Sponsored Products, please continue to pay attention!
