As an Amazon seller, if you don’t optimize your Amazon listings well, your products won’t be able to get a good ranking in searches, causing traffic to be lost to your competitors! So how do you optimize your Amazon listings?
So how do you optimize your Amazon listings?
1. Main image
I personally think that the main picture is the most important factor in click-through rate, conversion rate, and traffic. It must be better than that of competitors. Instead of spending a lot of money on a poorly shot main picture and still not being able to promote it later, it is better to spend a lot of money at the beginning to shoot the main picture to the extreme at one time!
2. Buyer Reviews
The number of reviews and ratings also affect the conversion rate to a certain extent, because sellers will basically read the reviews before deciding whether to buy. The psychology of buyers.
3. Questions and Answers (Q&A)
Q&A optimization should not be ignored either. This part can better complete your product and provide buyers with more purchasing help. When receiving questions, it is generally recommended to let other buyers answer them, and then the seller can answer them in a professional manner. The buyer's answer will be more valuable to other buyers than your own reply.
(Study and analyze competitor product defects and customer complaints, and mention these defects in QA to be resolved)
4. Sales ranking (natural search ranking)
The sales volume of products directly affects the conversion rate, so many sellers sign up for DOTD, BD, and LD to increase sales and improve rankings.
5. Quality and price
These two points are directly related to conversion rate, especially the price factor is a very important step in Amazon listing. Quality is the guarantee, price is the crux. It is not the case that the lower the price, the higher the conversion rate. The higher a product ranks, it must match the value and price of the product. Amazon also has pricing guidelines for prices (usually through comparison, we usually price between the lowest and highest).
When editing a product listing, the title, bullet points, and detailed description must be highly relevant to the product. Whether it is Amazon's A9 algorithm or SEO optimization, if you want to promote products and improve rankings, relevance is the focus and key point.
This is the end of this article on Amazon listing optimization tips. If you want to get more knowledge about Amazon listing optimization tips, please continue to pay attention!
