Amazon listings have a very high upper limit. We can see that many Amazon sellers have done a good job with their Amazon listings, which are definitely not inferior. Especially for Amazon sellers who have been able to have explosive orders recently, Amazon listing optimization is definitely of a high standard. So what should we pay attention to when writing our Amazon listings? Today, the editor will give you some popular science.
What are the things to pay attention to when listing on Amazon?
1. Character limit. Each category has its own requirements. You must go to the help page of the corresponding site seller backend, search for "style guide", and find the requirements of the style guide of the category where your product is located;
2. The first letter of each word must be capitalized, but conjunctions (and, or, for), articles (the, a, an), or prepositions with less than five letters (in, on, over, with, etc.) do not need to be capitalized. All words are prohibited from being capitalized;
3. For bundled products, use Arabic numerals in the title (for example, write "2" instead of "two");
4. The title can only contain information about the product being sold. It is prohibited to include additional accessories or information about products that customers need to purchase separately;
5. Use only the language of the local site (e.g., except for brand names and models, try to use Japanese instead of English on Amazon Japan);
6. It is prohibited to use synonyms, additional search keywords or repeat the same words to describe repeatedly;
7. The parent product title is prohibited from including color and size information;
8. Special symbols (such as ®, !, *, ￡, ?, %, quotation marks, ellipsis, etc.) are prohibited;
9. It is prohibited to include information such as price and shipping costs;
10. It is forbidden to use offensive words (insulting and discriminatory words, local religious and cultural sensitive words and other taboo words);
11. It is prohibited to describe in the title that the product has the function of diagnosing, curing, alleviating, treating or preventing human and animal diseases;
12. Japanese sites require full-width kana and half-width spaces to avoid display errors;
13. The word "Lightning" is prohibited in the title of mobile phone peripheral products, especially chargers and data cables; when releasing a universal product that can be used as a replacement accessory for a certain brand of product or is compatible with the brand of product, please make sure that your universal product is not a product of this brand. You can use terms such as "compatible with" or "for" as connectors.
14. Subjective comments or information specific to a particular seller, such as "Terrific Item", "Best Seller", "Sale", "Free Delivery" or "Great Gift" are prohibited.
That’s all the information about Amazon listings in this issue. If you want to get more knowledge about Amazon listings, please continue to pay attention!
