What is Amazon A9 algorithm?
A9 is actually a sorting algorithm. Simply put, it selects the most relevant products from Amazon's wide range of product categories, and displays them to customers based on relevance.
7 factors that affect Amazon's A9 algorithm:
Sales rank
There is no need to say much about sales ranking. The higher the sales volume, the higher the sales ranking, which will bring higher sales, forming a virtuous circle.
②Customer reviews
Positive reviews are closely related to conversion rates. On the one hand, it is because of Amazon's A9 algorithm, and on the other hand, it is the consumer social identity effect. Simply put, it is the herd mentality. Sellers who are interested in this are welcome to discuss it together.
Product QA Customer questions & answers
Many sellers only think of embedding keywords when they mention QA. In fact, QA not only plays the role of embedding keywords, the number of QA is also the key factor affecting conversion rate.
④Image size and quality
Conversion rate is the key to Amazon, and images are the key to conversion rate. Pictures can stimulate consumers' shopping desire better than text.
⑤Price
Price is not only the key to getting the shopping cart, but also the key to conversion rate and sales. Therefore, sellers must also put in some effort when setting prices and conduct market and product research.
⑥Variant Parent-child products
To put it bluntly, Amazon variants are also intended to provide consumers with more choices and a better shopping experience. Variants not only increase exposure, but also maximize product reviews.
⑦Time on page and bounce rate
The page dwelling time is easy to understand, but sellers need to distinguish between the bounce rate and the exit rate mentioned below in the repurchase rate. I will explain in detail about the exit rate.
This is the end of the introduction to Amazon A9 algorithm. If you want to learn more about Amazon A9 algorithm, please continue to pay attention~
