What is Pay Per Click?
PPC is the abbreviation of Pay Per Click, which means pay-per-click advertising in Chinese. Pay-per-click advertising is the most common form of online advertising used by large companies. There are many websites that provide pay-per-click services, including major portals (such as Sohu and Sina), search engines (Google and Baidu), and other websites with large traffic.
This form of advertising is charged as follows: starting price + number of clicks x price per click. The more famous the search engine, the higher the starting price will be, up to tens of thousands or even hundreds of thousands. The price per click is around 0.30 yuan. There are many websites that provide pay-per-click services, including major portals (such as Sohu and Sina), search engines (Google, Baidu and Tencent Soso), and other websites with large traffic, such as Huajun, which provides software downloads.
How does Pay Per Click work?
1. Paid-for-Click Listings
Bid to get the most relevant keywords for the search. What's the point of launching a pay-per-click marketing campaign if you're bidding on keywords that no one looks at? Let's say you sell recycled glass wind chimes. If the keyword phrase you place in your ad is "recycled glass wind chimes," you won't like the results. Why? Because keyword research results show that no one is searching that way so your ad will never be opened. In fact, you would be better off bidding on "glass wind chimes" or "wind chime recycling."
2. Write your ad text
If someone clicks on your ad only to discover that your product or service is different than they expected from the ad text, you’ve just paid for a lead that isn’t going to convert. Let’s say, for example, that the ad copy for recycled glass wind chimes states, “Eco-friendly wind chimes handcrafted in the USA.” What this ad copy doesn’t reveal is that the only wind chimes you’re selling are those with a hummingbird theme. Searching for wind chimes with butterfly themes, only she doesn't know you don't have those until it's too late and she's become a non-converting click.
3. Test paid ads
If you limit your PPC marketing to just one ad, you never know if something different might work better. That’s why it’s a good idea to have multiple ads running at once — ideally five to ten different ad groups. Due to the success rate of conversion, you can adjust your investment.
This is the end of this issue on Pay Per Click. If you want to get more knowledge about Pay Per Click, please continue to pay attention~
