If you want to boost sales on Amazon, the first thing you need to do is to get the keywords right. This is a very important part of the store optimization process. Today we will take a look at how to “phrase match”.
Phrase match means phrase matching. Phrase matching supports words with high similarity where the user's search term is the same as the keyword, or where a single modifier is added before and after the keyword. It also supports matching singular and plural forms, but does not support out-of-order or misspelled words. For example, taking Boys Shoes as an example, in the case of phrase matching, the user search terms that can be matched include Boys Shoes (exact consistency) and Boys Shoes 10 (a single modifier is added after the original word), but Shoes for Boys (the word order is reversed and other words are added), Shoes Boys (the word order is reversed), and Boys Red Shoes (other modifiers are added in the middle of the keywords) are not supported.
1. Phrase match - Exact inclusion
Your ad will have a chance to be displayed when netizens search for keywords that completely include your keywords and their inserted or reversed forms. For example, for the promotional term "Xuezhiya Self-study Network" under the matching method of "Phrase-Exact Contains", the following search terms may be triggered: "Xuezhiya Self-study Network", "Xi'an Xuezhiya Self-study Network", "Self-study Network Xuezhiya", but "Xuezhiya Learning Network" will not trigger your promotional term.
2. Phrase match-synonymous inclusion
Your promotion results will only be displayed when netizens search for your keywords and their inserted, reversed and synonymous forms. On the basis of phrase-precision, synonymous forms are added. For example, if the keyword set is "xuezhiya self-study network", the possible trigger word may also be "xuezhiya learning network".
3. Phrase match - core includes
Your promotion results may be triggered when netizens search for words containing your keywords and the core part of your keywords, or the insertion, inversion and synonymous forms of the core part of your keywords. For example, if the keyword you set is "Internet Marketing Xuezhiya Self-study Network", the following search terms may trigger: "Internet Marketing Xuezhiya Learning Network", "Xuezhiya Self-study Network".
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