What is Amazon's new UPNEP program?
Amazon's new UPNEP program is another powerful weapon in Amazon's anti-counterfeiting arsenal. It is the enhanced UPNEP program, namely the Utility Patent Neutral Evaluation Procedure, whose full English name is Utility Patent Neutral Evaluation Procedure.
UPNEP is a qualified U.S. patent firm (neutral evaluator) hired by Amazon to evaluate and analyze patent infringement disputes on the platform. If the neutral evaluator believes that the product in question falls within the patent protection scope of the complainant, the product will be removed from the shelves.
The patent neutrality evaluation procedure is more rigorous, standardized, and powerful. Compared with directly suing a US law firm for infringement, the operation of this system is obviously more convenient and faster, and the protection of rights is more efficient and powerful.
What are the advantages of Amazon's new UPNEP program?
1. The person being complained about will not dare to fight back unless he has full confidence and can only delete the product.
2. Multiple infringing sellers can be accused through a single file. Cracking down on a group of infringers at one time, deleting their products, and reducing malicious competition is extremely efficient and can significantly increase sales.
3. Generally speaking, if the patent owner files a lawsuit through federal court or other means, it will take a long time, and may not be completed for several years. It will also cost hundreds of thousands or even millions of dollars, which is time-consuming, labor-intensive and financially intensive. Amazon's patent neutrality evaluation process takes no more than 4 months and only requires a payment of US$4,000.
This is the end of this article about Amazon's new UPNEP program. If you want to get more information about Amazon's new UPNEP program, please continue to pay attention~
