What is Amazon's price protection policy?
The Amazon Price Protection Program Policy is proposed by Amazon for suppliers. If a supplier reduces the price of an existing ASIN, Amazon will automatically apply the new price to all of its inventory (for that specific ASIN).
What is the reason for Amazon's price protection policy?
1. Maintain seller store sales.
Every move of the platform will affect the two-way experience of sellers and consumers. Amazon launched the "Price Protection Policy" to avoid malicious low-price competition among products, protect consumers, and protect the vast majority of compliant and honest sellers.
2. Guide sellers correctly.
Malicious manipulation of product prices, obtaining platform traffic through extremely unreasonable prices, and disrupting the price balance of similar products have always been issues of concern to sellers.
In order to correctly guide sellers to actively respond to the platform and operate in compliance, that is, if merchants arbitrarily reduce the cost price of products, Amazon will automatically apply the lower cost price to all unfulfilled purchase orders, including products in transit and existing inventory.
3. Expand the buyer base.
As the cross-border e-commerce industry continues to grow and develop rapidly in recent years, mobile shopping is frantically grabbing market share. The convenient shopping method not only makes consumers unable to stop.
The scale of overseas online shopping users continues to expand, and the influx of new users will greatly increase the activity and transaction volume of the cross-border e-commerce export industry.
Only by building a good shopping ecological environment can we retain the continuous influx of new buyers, form platform sales stickiness, and increase repurchase rate.
This is the end of the introduction to Amazon’s price protection policy. If you want to learn more about Amazon’s price protection policy, please continue to pay attention~
