Currently, the Amazon sites that can be opened for "Global Selling" are: the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, Japan, and India. Among them, the United States, Canada and Mexico are North American joint accounts; the United Kingdom, France, Germany, Italy and Spain are European joint accounts. A joint account means that the seller can open other sites within the joint account by using any one of the sites without providing other information.
Amazon store opening information & second review information, taking Amazon Europe as an example:
Information needed to open a store on Amazon Europe:
Currently, only the content that is checked by Amazon's official account managers can be filled in in Chinese. All material information must be submitted in English on the official website.
All the following information is based on KYC review. Sellers who wish to enter the platform need to collect materials according to the following requirements. After Amazon’s official account manager has reviewed and approved them, a registration link will be issued.
1. Company name used to register the European site (no bad record)
2. Names of all company beneficiaries (individuals who own 25% or more of your company's shares)
3. Name of the primary contact person of the store: (If the primary contact person is not the legal person or beneficiary of the company, a letter of authorization is required. The template is at the end)
4. Store primary contact phone number: (Please be sure to provide an accessible phone number so that Amazon's official account manager can contact you in time)
5. The primary contact person of the store is QQ
6. The registered email address of Amazon US site (please note if it is other sites)
7. Email address used to register Amazon Europe (have never registered on any Amazon site)
8. Product Category:
The total number of SKUs planned to be sold
Merchant type (dealer/factory/brand)
Second trial information description:
1. Scanned copy of the company’s business license.
2. Identity documents of the company's primary contact person and beneficiary, such as a passport scan or the front and back of the identity card plus the personal page of the household registration booklet.
3. Personal expense bills of the primary contact and beneficiary: any daily expense bill (including water, electricity, gas, internet, TV, telephone, mobile phone, etc. or credit card statements) within the last 90 days; must be issued by a formal institution (public utility, bank, etc.); the bill must include the name and detailed residential address of the family; if the bill is in the name of the spouse, the marriage certificate must be submitted at the same time; if the bill is in the name of the landlord (must be a company landlord), a formal house rental contract is required to prove the relationship. Screenshots of online bills are also acceptable, provided there is a complete web link.
4. Receiving account (requires proof of account opening in the name of the company, apply after successful registration on the European site)
5. If you do not have an overseas bank account (registered accounts in Hong Kong, the United Kingdom, and the United States, etc.), you can apply for a public account at a third-party financial institution (payoneer or Ping Pong, etc.) as a solution and provide a public account certificate provided by the third-party payment platform (one of the KYC review requirements). Note: The payment information is required to be a public account, which must be consistent with the company name filled in the backend when registering the European site. The account opening information of the public account issued by the bank can be used. If a third-party payment platform (such as P card) is used, please provide the public account certificate provided by the third-party payment platform.
6. Authorization letter: If the primary contact person is not the legal person or beneficiary of the company, Amazon will require the seller to provide an authorization letter from the legal person of the company authorizing the primary contact person to actually operate the account (reference format is attached).
7. Company Daily Expense Bill: For sellers registered in Hong Kong and Taiwan (mainland companies do not need to provide it), Amazon requires sellers to provide a company daily expense bill. The requirements are: any daily expense bill within 90 days, including water, electricity, gas, internet, telephone social security, bank statements, etc.; must be issued by a formal institution (public utility, bank, etc.); the bill must have the company name and detailed address, and the company name and address should be consistent with the business license/commercial registration certificate.
8. Please note that during the KYC review process, please be sure to fill in your company and personal information truthfully and upload authentic materials. Any attempt to evade or bypass Amazon's review by improperly filling in information or forging or tampering with materials and documents will result in your failure to pass the review.
9. In addition, to assist you in completing the KYC review, a dedicated person from the Amazon Seller Support team will contact you to provide guidance on the information and materials you need to provide and answer your questions.
This is the end of this issue on Amazon store opening review. If you want to get more knowledge about Amazon store opening guidance, please pay attention and we will continue to answer your questions~
