For Amazon sellers, mastering Amazon rules is the basis for making money on Amazon. So what are the rules that Amazon must master? Let’s take a look.
1. Amazon listings must be streamlined
One special thing about Amazon is that you don’t need to repeat the distribution of products to gain rankings or attention. For most products, you can make a lot of money by just making a few listings. It takes a lot of time and energy to carefully create a listing, and setting up Spnosor can be adjusted according to certain rules. So how do you come up with this rule? You may spend half a year or more paying attention to the sales of a certain product every hour of the day.
2. Sales ranking rules
When it comes to ranking rules, Amazon's official explanation is that ranking is determined by sales volume, positive review rate and performance. Performance includes buyer feedback, order defect rate, refund rate, etc. But in fact, after a period of research, we found that factors other than sales have little impact on rankings. Amazon's rankings are updated every hour, and the biggest basis is sales.
As long as the backend operation is perfect and each step is done in accordance with the standard, the title, main picture, illustrations, and content lay a solid foundation, and then the product can be optimized through the classic economic model AIDAS, and the DIDAS theory can be used to support the operation of the entire Amazon store. First, attract the customer's attention, then generate interest, desire to buy, and then purchase behavior, which is a series of economic activities.
3. The platform should set up hot-selling products
The platform must set up popular products. You can set your own standards for selecting popular products, and then complete the basic work by optimizing the platform, pictures, descriptions, selling points, and serch terms, and then increase sales and improve rankings. To be a Spnosor, you need exposure. The words of the Spnosor must be paid long-term attention and observed over the long term. It cannot be too short-term, and you cannot stop because a certain word or several words or a few days have no effect.
4. Use Amazon FBA logistics
Many new sellers who give up FBA have an idea: they think they can save costs by packaging and delivering products themselves. You can save some money by doing all the hard work and finding a logistics provider yourself. However, once the order volume increases, the seller’s workload will increase dramatically, and they must also be careful to leave time for purchasing.
This is the end of the knowledge about Amazon platform rules in this issue. If you want to get more information about Amazon platform rules, please pay attention and we will continue to answer you~
