Amazon Manual Advertising:
Amazon manual advertising, commonly known as CPC, is a form of advertising in which users search for keywords to accurately display products on Amazon, and fees are charged based on the actual number of clicks.
After searching for relevant keywords in the Amazon search box, Amazon will display advertising spaces with sponsored logos in the results.
Amazon Auto Ads:
Amazon automatic ads are recommended by the system. The default matching type is broad match, which is applied to Amazon's main search page, listing details page, Today's Deals page, and Browse interface.
The difference between manual and automatic advertising on Amazon:
(1) Amazon automatic ads are recommended over ads displayed on other detail pages; ads with manually set keywords are displayed first through customer search keywords.
(2) Amazon's automatic advertising is easy to set up, has a large exposure, and has relatively high advertising costs; manual advertising requires adding advertising keywords during the setup, and does not necessarily bring the expected traffic and sales.
(3) Automatic ads are displayed in the middle of the detail page of the relevant listing, and their traffic is often imported from other relevant listing pages. Manual ads have keywords set during delivery, so the exposure and traffic are imported directly from these keywords.
This is the end of the introduction to Amazon manual and automatic advertising. If you want to get more information about Amazon manual and automatic advertising, please pay attention and we will continue to answer your questions~
