What is Amazon POA?
Amazon Plan of Action, or POA, refers to a statement made by a seller to the Amazon Seller Performance Team, usually used to appeal or prevent Amazon from blocking an account.
What should I pay attention to when writing Amazon POA?
1. State the exact reason for being frozen
Understand the reason why your account was blocked. Amazon usually gives a basic explanation when sending emails. You need to find out what went wrong. This is the most basic and very important step.
2. Don’t copy generic POAs from the internet
Amazon officials won’t want to read a generic template. Sellers should collect detailed information from their own specific situation, emphasize that you have discovered the problem and how you will avoid it from happening again. As a structural guide, your POA should include an introduction, problem statement, action steps that avoid repetition, and a closing.
3. Express the specific details of your situation
The reasons for suspension can be roughly divided into two categories - either failure to comply with Amazon's seller selling policies or sales performance falling below the required expectations. Take the time to research the reason for your ban and develop an action plan based on the reason, specifying the details. The details of your personal situation are very important.
4. Don’t express your opinion on Amazon’s process
A POA does not need to include a personal analysis of how Amazon works, how the system is unfair to you, or what you think they did wrong. Instead, you need to take some responsibility for the reason for the suspension and use an Amazon Action Plan to show that you are sincere and proactive.
5. Keep the POA brief and concise
When presenting details, don't be too lengthy. Provide key details so that the Amazon team can quickly understand the situation and the information they need. The closing remarks should not be too lengthy, but concise and clear.
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