The communication between sellers and buyers on Amazon is mainly through emails, and no marketing information is allowed to be added to the most conspicuous listing pictures. Therefore, Amazon sellers should know how to use email marketing to promote their products and increase sales in their daily operations.
Therefore, it is important to do a good job in Amazon’s email marketing. Everyone knows how to write and reply to emails, but how do we improve the conversion rate of emails?
1. The title is simple and the subject is clear;
Emails and articles actually have a lot in common. You must first determine what the topic of your article is and what you need to convey to users? Are you promoting new products in your store or asking users for reviews? State your purpose clearly.
2. Sellers should avoid using misleading subjects;
In fact, most consumers are unwilling to spend time reading an email unless your email is attractive to them. And you must get straight to the point in the subject of the email and do not forcibly add other different subjects.
3. Add recipient information to the email appropriately;
Adding appropriate recipient information to the email will increase the trust of the person reading the email in you.
4. Use language in the subject line of the email that encourages the recipient to open the email;
Use deadline phrases like today only or 24-hour giveaway.
Delivering the product you provide to the recipient on time within the service period gives people a sense of urgency that the opportunity cannot be missed.
5. The email title should include the name of the company or instant message;
Remember to express your company name or the message you want to display in the subject of the email, because many mobile phones will only display the subject line content when displaying emails.
6. Avoid spam-related sensitive words in emails;
An important factor in whether the emails you send will be automatically blocked as spam is that they contain some sensitive words, so be sure to avoid this when writing.
7. Correctly set the sender's name and email address;
Set the sender name and email address to a professional brand or company, not a personal one. This will increase the chances of the recipient opening the email.
8. Choose the correct time period for sending emails;
It is also very important to choose the right time period for sending emails. Try to avoid sending during working hours and send them in the morning or evening. Similarly, compare the sending effects on weekends and weekdays.
9. Master the frequency of sending emails;
As we all know, bombarding emails will cause users to be disgusted, so it is very important to control the frequency of email sending so as not to make your potential customers feel disgusted.
10. Choose appropriate marketing tools;
There are many email marketing tools available on the market today that are easy to use and can improve your operational efficiency.
This is the end of this issue on Amazon email marketing. If you want to get more knowledge about Amazon email marketing, please pay attention and we will continue to answer your questions~
