What is Amazon promotion?
Promotiong, as the name suggests, means promotion. Amazon provides sellers with several types of promotion settings, including discounts, full-reduction discounts, etc. Through these discount settings, sellers can increase the sales rate of their stores.
The significance of Amazon promotion:
1. After the seller sets up a Promotion, there will be no display on the product search page. Only by clicking on the product can you see whether a listing has a promotion set up and with whom the promotion is set up.
2. When a seller sets two listings in his store as promotional objects, he builds a bridge of connection between the two listings, that is, a natural connection is created between product A and product B in his store. Although this connection has little effect on the consumer side, it can clearly tell the Amazon system the natural connection between the two products. The core of the Amazon system algorithm is to identify similar products and associate them with each other, so that the products on the platform go from being independent to intersecting with each other, thereby firmly locking in customers and reducing customer churn.
What does Amazon promotion include?
Amazon promotion types include Free Shipping, Percentage Off, and Buy One Get One. Free shipping (only for self-delivered products): free shipping is provided for all or part of the products. You can enjoy free shipping on products if you buy a certain quantity or spend a certain amount.
Purchase discounts: You can get a certain amount of money off or enjoy a certain discount based on the quantity of products you buy or the amount of consumption you spend.
Buy One, Get One Free: Receive one or more free items when you purchase a product that meets the specified criteria in the entire product category or sub-category.
Amazon sellers can set up promotions during holidays, bundle (combination) promotions, product clearance, etc. By using promotions properly, they can effectively improve product conversion rates and increase product sales.
This is the end of the knowledge about Amazon promotion in this issue. If you want to get more information about Amazon promotion, please pay attention and we will continue to answer you~
