As Amazon's global store project has developed to this day, competition in various categories has entered a white-hot stage. A large number of sellers have flocked to the Amazon platform, hoping to get a piece of the pie from this platform. So, as a newbie who has just entered Amazon, how should I sell and promote my products?
1. Product selection stage
The product selection stage is very important and may even account for more than 50% of the importance of new product promotion. In other words, if your approach in the product selection stage is wrong and the product category you choose is in a red ocean, then the subsequent promotion will make you feel very difficult, and even if you work very hard, you may not be able to successfully break through in the end.
The new product promotion ideas we are talking about here must be based on good product selection. Without excellent product genes, such new product promotion will become a tree without roots and water without a source. It is actually a futile effort to push it back and forth, and in the end, you can only bear the consequences of losing both the wife and the army.
2. Copywriting Listing Writing Stage
Once the product is selected, the work is not done. The next thing that must be done is how to let consumers know the excellent features of your product.
E-commerce trade is different from traditional trade. Consumers on e-commerce platforms cannot see the actual product before purchasing. They can only infer their satisfaction with the product based on some information on the product details page. Therefore, if you want to improve consumer satisfaction and increase product conversion rates, you must write a nearly perfect listing before the new product goes online, and fully display the main advantages of the product, solutions to pain points, consumer guarantees, etc. to customers. This will strengthen the customer’s confidence in the product after browsing it, thereby achieving the goal of encouraging customers to place orders.
The copywriting of the listing should not only reflect the advantages of the product, but also must include the main search terms of the product. A nearly perfect listing is both readable and searchable. Only such listings have the potential to become explosive listings.
3. Stock quantity and first-leg selection
After the products are selected, the specific order quantity should be determined comprehensively based on the market capacity and pricing of the goods. If the price of a product is between US$5 and US$15, it proves that it is a low-priced product. The profit margin of such products is generally not very high, but the demand may be very large. For the first batch of stock of such products, you can prepare more appropriately.
If the weight or volume of a product is very large, such large goods are basically shipped by sea. Sea transportation is divided into fast ships and slow ships, and the timeliness of the two is very different. If the product is shipped by sea, the warehousing cycle of the product will be very long, so in this case you can stock a little more to avoid unnecessary losses caused by out-of-stock during the new product period.
Of course, different products have different strategies and ideas. In the world of Amazon, there is absolutely no promotion method that can be applied to any product. The above examples are to provide you with some ideas. Following these ideas, you can combine your own product types, product weight, product volume and other convenient factors to calculate the first batch of stock quantities.
4. Product Reviewer
When a new product is on its way to be shipped by air or sea, you can start preparing for the evaluation of the new product. One thing to note here is that all of Amazon’s operational practices must put safety first, because without a store, it will lose the basis for survival, so store safety is the top priority that we must always pay attention to.
Currently, the evaluation resources on the market are very chaotic, and are flooded with various intermediaries and second-hand scammers. Many novice sellers have also suffered greatly. Not only have they been defrauded of their money, but some have even paid the price of losing their stores.
Therefore, it is very important to find high-quality evaluation resources, but high-quality things are definitely scarce. Therefore, in the process of operation, you must pay attention to the integration and maintenance of high-quality resources, because these resources will play a role in fueling your process of becoming a big seller. This point involves many obscure topics, so we will not go into details. You can accumulate evaluation resources slowly on your own.
5. Early Reviewer Program
When the goods arrive at the FBA warehouse, your new product support period has officially begun. If you grasp this short support period well, your product will have a greater chance of success.
At this time, if you are fully confident in the quality of your product, you can turn on the Early Reviewer Program in the background. This is Amazon's official review request program, which means that the Amazon platform will actively provide some prizes to encourage sellers who have purchased your products to write reviews for the products. This program is called the Early Reviewer Program.
This program is not free. You have to pay a review fee of $60 to the Amazon platform. This fee is charged when the first review arrives. The program will not end until the fifth review arrives (or one year has passed).
Early reviewers are an unpredictable way to invite reviews. Some people successfully invite 5 positive reviews for their products, while others successfully invite 5 negative reviews. Therefore, if you are not completely sure about your product, it is better not to start this plan, because after all, Amazon’s customers are very picky now.
This is the end of this issue on Amazon novice product promotion knowledge. If you want to get more information about Amazon novice product promotion, please pay attention and we will continue to answer your questions~
