Member points are the customer information system database that records your personal information and consumption information. Merchants use this information to explore and study members' shopping behaviors, and then seek ways to improve members' spending power and consumption amounts.
However, Amazon has never implemented a "points system" and has not promoted the traditional points system at any of its sites. Instead, it created Amazon's customer loyalty system, the Amazon Prime program.
The main reason why Amazon does not have a points system is because of the Amazon Prime program.
Amazon Prime members have much higher spending power than other ordinary users. The Amazon Prime program may be designed to find the people who are most worthy of spending online at Amazon. In the 10 years since the launch of Amazon Prime, Amazon has maintained a rapid growth trend. According to BIIntelligence data, in 2015, Prime members contributed 58% of GMV to Amazon's platform.
The stickiness and benefits that membership services can bring are obvious. U.S. market research firm CIRP also found that Prime members spend an average of more than twice as much on Amazon as non-members - members spend an average of $1,200 per year, while non-members spend only $500. The benefits of membership services encourage them to further expand their consumption.
Amazon strengthens user loyalty through the services on its own platform. On the one hand, it better launches its own service products, and on the other hand, it provides users with a better shopping experience without affecting the interests of third-party merchants.
Even eBay, which was overshadowed by Amazon, launched its own eBayplus service last year, hoping to make changes in logistics and no longer be restricted, thereby improving the service operations of e-commerce. The annual membership fee is US$22, and member buyers can enjoy 2-day delivery and return services for some orders. This shows that Amazon Prime membership system not only brings users a convenient shopping experience but also drives changes in the industry.
This is the end of the introduction to Amazon points in this issue. If you still have questions about Amazon points, please pay attention and we will continue to answer them for you~
