Many novice sellers have to prepare for creating hot products in the early stages of operating Amazon stores. In addition to high-quality products, exquisite pictures, and a large number of advertisements, what is more important is traffic, page views, and conversion rate. Many sellers often wonder, "Why do I still not see traffic or sales after so many Listing optimizations?" Sellers then think hard about where they made a mistake. Here, the editor would like to give you a warm reminder: "Natural traffic has always been based on keywords, because keywords affect both search traffic and category traffic."
The setting of Amazon keywords is very important for store traffic. It enters the sellers' stores by searching for keywords related to the products. If the keywords set by the seller are very different from the keywords entered by the buyer, then I'm sorry, the seller will not be able to search for your products and enter your store. It can be seen that setting keywords is very important.
Amazon keyword setting tips
If you want your keywords to appear on the homepage, you need traffic-clicks-conversion rate. In addition, whether or not a product can be listed on the homepage is related to the relevance of the entire listing, multiple embedded keywords, and even reviews and FAQs. The maintenance of keywords mainly depends on keeping the listing active and relying on conversion rate.
Usually, the setting format of title keywords is: core keywords + brand name + auxiliary keywords + product attributes + functions + scope of use (the first letter of each word is capitalized (except prepositions), within 150 characters).
The comma in the title: It increases the weight of the previous keywords.
Scope of application: It is effective for products with only one core keyword, such as iPhone 6 case.
Dashes in the title: The link has the highest search weight and the weight of the ad is enhanced.
Scope of application: The first 43 characters are valid, off-site PPC.
When formatting keywords, pay attention to the following points:
1. First of all, in terms of length, it is best to use short phrases or words for keywords, and try not to use long sentences. The longer the keyword, the less likely it is for customers to use it, which will reduce product exposure;
2. For keyword arrangement, it is recommended to arrange them from top to bottom in the order of highest product relevance and most accurate;
3. Don’t repeat keywords;
4. Use concise keywords, but not uncommon abbreviations that buyers may not know.
5. Keywords need to be continuously optimized in combination with data;
6. The order of the keywords should be arranged in the normal order, and the content should be spelled correctly.
How to find keywords that match your products?
1. Google Shopping Trends. This source will provide shopping-specific results by category and/or region. This example link shows the top and rising queries for beauty terms in the United States over the past 30 days.
2. Amazon automatic recommendations, a good way to find relevant AMAZON terms is to use the automatic reminder menu. Remember the long-tail searches that convert well? The data in the autosuggest drop-down menu can help you find those popular terms, too. Just start with a few product terms and you can build a complete list in no time.
3. Related Searches. Finally, I would like to recommend a great seed list involving terms generated by the related search feature. This widget is triggered after you perform a basic search and will appear above the results. These terms are often very similar to the search optimizations that previous searchers used and can help you craft content and campaigns that close sales faster by targeting the right terms.
4. When doing pay-per-click advertising, Amazon will have many recommended keywords, as well as some highly exposed and popular keywords. We can use these keywords in our listings.
5. Search the website by keywords. There are many websites of this type and you can use them.
6. Keyword generation software. This usually requires purchase. Although there are some free generation software, they are generally not very easy to use. After you find the keywords, choose five. According to the analysis of the first 1 million keywords, 65% of the keyword searches on Amazon are short, using only two to three words. However, long queries lead to better direct conversion rates, while high-ranking short queries lead to more clicks and search optimization. This means that when optimizing your product pages for search, you need to find a balance between high-traffic short-term wins and fast conversions.
In addition, if the seller still feels that he cannot find the keywords, he can go to Google to check the shopping trends in the past month, and get the most popular query keywords and the fastest rising keywords of the month, similar to the hot searches on Weibo; he can also check Amazon's automatic recommendations, that is, enter a product name in the search box, and an automatic prompt menu will appear. Sellers can also find the popular words for the product in the menu; sellers can also refer to the best-selling keywords, and then based on their understanding of their own products and product data analysis, combine and screen out more accurate keywords from the seller's perspective.
Finally, no matter what, the important thing is that the keywords are consistent with the products. Products serve consumers. More importantly, sellers should understand products from the buyer's perspective, making it easier for consumers to search for them. This can increase traffic and conversion rates to a certain extent.
