Amazon keywords are the key to whether a store can obtain traffic. This is the same as the keywords of Taobao and Tmall in China. However, the difference is that Amazon keywords are not a special factor. Amazon itself has huge traffic within the site, and there are also many sellers who bring in traffic from abroad. Today we are going to learn about Amazon’s keyword crawling strategy. Let’s take a look~
Amazon has several ways to obtain keywords:
1. Use brand analysis function to obtain keywords
• This function is really powerful, and the data is very reliable. We can make good use of this function to obtain keywords when launching new products and optimizing them later.
•You can enter the main core word to search for keywords, or you can sort out your competitors’ ASINs to directly check their keyword search results! Then sort and look at the search ranking. Note that the higher the ranking, the better.
•These keywords can be used to create advertisements, optimize copywriting, etc.!
•Note: Some products and some ASINs cannot be found. This is normal. Sometimes the system cannot include them, or the new products may have been released too recently... If this one doesn't work, try the next one
2. Use advertising management activities to obtain keywords
1. Use the suggested keywords of manual ads to obtain keywords
•Create a manual ad and place keywords. You can see many suggested keywords in the keyword column (the suggested keywords are generated based on the products you are promoting)
•These keywords are recommended by the system based on the product copy you put in and the customer's search habits, which are very valuable for reference
• These keywords are useful for later advertising optimization and copywriting optimization
3. Use the automatic advertising report to obtain keywords
• Run automatic ads for a period of time, of course manual ads are also possible
• Download the ad report, and select the search term report type. Analyze the search terms of the customers in the ad report. Select terms for ad optimization based on large exposure, moderate clicks, high conversion rate, and low ACOs. You can also extract the terms that do not perform so well, and use them to optimize the listing later. After all, the terms that customers search for are in line with their search habits, so they are still useful.
4. Use the search bar to get keywords
The search box on Amazon prompts relevant keywords, which is currently sufficient to obtain product keywords. You should know that the Amazon search prompt box automatically matches according to the buyer's search habits. Only keywords with a certain degree of popularity will appear in the search box.
5. Get keywords from competitor listings
• Mainly analyze the words used in the title of the competitor’s listing, the order, and the five-point description, etc.
•Be more careful and attentive when doing key analysis!
6. Get keywords from reviews
•Select the seller with BSR for analysis and find the review interface. We can see that the keywords marked by Amazon at the top are relatively more common in customer descriptions! Can be excerpted
•There are also many category tables on the left side of the review section. You can also take a good look at what is there. It can help us understand the product, customer reviews of the product, etc.
This is the end of the knowledge about Amazon keyword crawling in this issue. If you want to get more information about Amazon keyword crawling, please pay attention and we will continue to answer you~
