What is Amazon DOTA?
DOTD is commonly known as the king of flash sales. The flash sales page has a label of "Deal of the Day" (as shown below). There are only 3 ad slots per day, which are extremely rare and last for 24 hours. In terms of traffic per unit time, conversion rate, and sales volume, the Lightning Deals and Best Deals that are well known to everyone are completely different from DOTD.
For Amazon sellers, applying for Amazon DOTA is not a simple matter. Many conditions need to be met:
1. Have 100,000 to 200,000 in stock
2. There must be a discount of more than 20%
3.20 or more reviews
4. Review score above four stars
5. Listings with videos and A+ pages
6.20% of the lowest price in 30 days
7.52 Week Low
8. 20% of current price
9. If it is a variable product, more than 75% of the sub-ASINs under the parent ASIN must be declared!
What should I prepare after successfully applying for DOTA?
1. Ensure that there is sufficient inventory of the deal products you have registered for. If you need to replenish the inventory, you must do so within the specified time.
2. Avoid negative reviews on the product homepage.
The products participating in the deal must not have obvious negative reviews on the homepage. The best advice is to add some positive reviews for the products two weeks before the deal starts.
3. Be prepared to post some posts outside the site when making deals, such as Amzondealgroups on Facebook, etc.
4. After successfully registering for BestDeal, do not change the Saleprice immediately.
One day or two hours before the deal starts, change the saleprice to the price participating in the deal.
Deals within Amazon are undoubtedly a double-edged sword for sellers, especially small and medium-sized sellers. Especially in the face of the current LD charges, there is no doubt that it indicates that the cost of traffic within Amazon will continue to increase.
This is the end of the knowledge about Amazon DOTA in this issue. If you want to get more information about Amazon DOTA, please pay attention and we will continue to answer you~
