In what scenarios is Amazon’s Listing video used?
1. Unboxing video
Suitable for technology products, showing the whole process of taking the product out of a sealed box. Not only are these videos popular on YouTube, but they are also frequently posted by consumers and commentators, which can be a big benefit to companies.
2. Product comparison video
Often used to compare different models of the same type of product, or to compare a product with its competitors. When comparing competing products, be sure to follow proper rules and legalities.
3. Product usage video
This video is suitable for most products and can describe how to use a product: how to install, clean and wear it, and in which life scenarios the product exists.
4. Funny parody videos
If funny videos are used properly, they can help boost product sales. For example, the viral videos generated by FiberFix and SquattyPotty are examples of this.
Manufacturers generally provide product videos, but custom videos often work better. However, if you only have the video provided by the manufacturer, you might as well use that.
5. Test video
This type of video is often used to test the limits of a product. A good example is the “Does It Blend?” video series from blender manufacturer Blendtec. A video recorded by Zagg also shows how its tempered phone screen protectors can resist damage from nuts, screws and saw blades.
What content is prohibited in Listing videos?
1. List your company as a seller or distributor, or provide any company contact information.
2. Pricing or promotional information, such as “cheap”, “affordable”, “promotion”, etc.
3. Delivery details, such as "free delivery" or "delivery schedule".
4. Exaggerated reviews, such as "best-selling product", "most popular product", "number one selling product".
5. Product information with timeliness, such as "currently on sale" or "best new products of the year".
6. Customer reviews, ratings, or feedback from Amazon or any other website.
7. Add two or more editorials or third-party statements from non-well-known publications or public figures.
8. Any form of guarantee or warranty, such as "satisfaction guaranteed" or "money back guarantee".
9. Multiple brand logos in one video view.
10. Web links or language that attempt to redirect customers to other pages within or outside of Amazon, including other products you may own.
11. Any description that mentions goods used in criminal activities.
12. Videos of adult products, or videos containing offensive content such as nudity, profanity, or illegal activities.
13. Adding videos for which you do not own the copyright will result in copyright infringement.
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