PatPat was founded in Silicon Valley, USA in 2014. Its founders are Wang Can and Gao Can. The American company is Interfocus Inc., and the Chinese companies are Shenzhen Yingfusi Technology Co., Ltd. and Hangzhou Yingfusi Technology Co., Ltd. PatPat is positioned as an e-commerce company for maternal and infant exports. It currently has Patpat Android App + Patpat iOS App + Patpat website. Its target users are mainly mothers aged 25-35, with an annual income of US$30,000 to US$90,000.
PatPat's operating model:
PatPat's model is B2C e-commerce, directly facing end users, reducing the length of the original chain and eliminating the links of domestic exporters and foreign importers. At the same time, certain profits can be obtained by optimizing the supply chain, optimizing costs, speeding up the launch of new products and styles, etc.
On the front end, PatPat has a team of about 10 people responsible for product selection. They will follow up on US market demand and analyze the most trendy colors and styles. At the same time, there is a dedicated team and a mothers group in the United States to modify and write product copy, and American designers will localize and optimize product images to enhance the product image.
On the back end, we will strengthen supply chain integration capabilities, screen high-quality suppliers, speed up the launch of new products, and turn new product models into an advantage. Currently, PatPat has more than 800 suppliers. It is reported that the annual sales of the top KA merchants can reach tens of millions.
PatPat's Products:
PatPat initially made toy products, but soon realized that although toy products had great demand and high profit margins, they were prone to infringement and many safety issues did not meet standards. In addition, due to logistics costs, it switched to infant clothing.
Currently, the products on PatPat include infant clothing and shoes for children aged 0-12, family clothing, women's clothing, bags, jewelry accessories, and some home products, with a total SKU number of more than 40,000. The main products are clothing and shoes for infants and toddlers under 4 years old.
This is the end of the knowledge about PatPat in this issue. If you want to get more information about PatPat, please pay attention. We will continue to connect you~
